Analysis of foreign experience of effective management of company brands: modern regulatory and legal models of brand management
A study of the foreign experience of brand formation. The analysis of management of company brands and modern brand management models was carried out. Thus, the foreign experience of successful brand management is presented in terms of two models.
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Examines and analysis brand management in the context of strategic development of a modern enterprise, a modern tool for increasing the market competitiveness of the enterprise. Emphasizes that brand management is implemented in several basic directions.
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