Development of logistics and effective marketing communications of holding companies on international markets
The scientific article substantiates the expediency of using the powerful potential of holding companies of Ukraine regarding the possibilities, of their development of logistics connections and marketing communications on international markets.
Подобные документы
Features and legislative requirements for the promotion of educational software. The current state of the market for these products in Ukraine. Factors affecting its development. Analysis of the reasons for optimization of marketing communications.
статья, добавлен 28.09.2016The main principles of logistics process management. Modern trends in its development, implementation of elements of Logistics 4.0 in management. The expediency of applying economic and mathematical methods and models for solving problems of logistics.
статья, добавлен 27.04.2023Determination of development trends in international production Consideration of the ranking of technology companies in the world by assets, profits and sales and identification of the most attractive companies for investments in the IT industry.
статья, добавлен 23.08.2020Main concepts of logistics. Modern trends and prospects for logistics development have been defined. The perspective directions of logistics development have been distinguished, including ecologistics, "green" logistics, reverse logistics, geologistics.
статья, добавлен 14.09.2016The concept of "electronic logistics" is revealed and the specifics of its functioning in the enterprise management system are analyzed. The main differences between logistics and electronic logistics are determined, and its development is studied.
статья, добавлен 14.08.2022Below reflects the risk levels of an engineering company entering new markets when selecting certain types of strategies. Subsidiary: establishing a subsidiary engineering company in a foreign market. A contract between potential or actual competitors.
статья, добавлен 26.02.2021Characteristic of international monetary system. Study of the most powerful currencies in history. The history of international monetary system. Definition of currency and foreign exchange. Analysis of international capital markets and financial centers.
презентация, добавлен 26.11.2016The main objectives, strategy development and good governance provided by companies carrying loads. Studies of the use and selection of effective economic development strategy of shipping companies on the example of "Ukrainian Danube Shipping Company".
статья, добавлен 28.02.2016Infrastructure logistic processes of economic activity. The modern level of development of logistics infrastructure in Ukraine, analyzed the volume of cargo and including by sea. The development of logistics infrastructure in the maritime economy.
статья, добавлен 01.12.2017Defining the tasks of Ukrainian companies when working on foreign markets. Improving the competitive position of Ukrainian companies in foreign markets. Increasing the volume of trade in high-tech goods and the export of goods with high added value.
статья, добавлен 30.11.2020The international financial markets open to enterprises and the macro-economic factors affecting those markets. The employment relationship versus the mutual investment approach: implications for human resource management. The development of new markets.
статья, добавлен 23.12.2020Consideration of theoretical aspects of budgeting in international companies. Transition to zero budgeting in FMCG international companies. A study of the transition to zero budgeting conducted by Mondelez Int. Current state of the world FMCG market.
дипломная работа, добавлен 10.12.2019Choosing a strategy of internal or external growth for the development of the company in emerging capital markets. Comparison of strategies in terms of obtaining diversification. Enjoyment your own resources for development from within the company.
дипломная работа, добавлен 17.08.2020Sustainability and integrated reporting in line with the latest guidelines for power generation companies in Ukraine. Main factors for the future development of the Ukrainian energy sector, opportunities for future growth and structural shifts.
статья, добавлен 16.09.2020The critically assess widely used marketing concepts and their measurement in B2B markets of emerging economies. The interplay and growth implications of dynamic capabilities and industry orientation. Market orientation, customer value, and performance.
статья, добавлен 04.08.2021The article reflects the internationalization, which allows expanding the scope of sales of goods. The main approaches, motives, reasons for this economic process are investigated and highlighted. International marketing, its specificity, main objectives.
статья, добавлен 05.02.2023Features of the objective development of logistics storage of grain and oilseeds in Ukraine. Main factors which stimulate loading of elevator capacities have been identified and systematized and "weak spots" of activity in agrilogistical 2 PL providers.
статья, добавлен 30.08.2016Strategic directions of development in the conditions of globalization and increased international competition. Features of economic and environmental diplomacy. Protection of the country's national interests and assistance to exporters on world markets.
статья, добавлен 21.11.2022International competitiveness of higher education institutions - a method of reducing emigration of the working population in the national economic development of Ukraine. Globalization - the reason for the growth of international mobility of people.
статья, добавлен 21.07.2018Analysis of export potential in the agrarian sector. A meaningful framework of agrarian logistics as a science. The impact of logistics on the formation of supply chain the agricultural products. Features of the building an effective agrilogistics.
статья, добавлен 28.09.2016The measuring of international competitiveness are overviewed, offering the SWOT-analysis of the strategic development of Ukraine's economy on the Global Competitiveness Index data. Various factors affecting the economy's development are determined.
статья, добавлен 28.09.2016The role of farming in the economic system and the development of the agricultural sector. The problem of reducing small agricultural enterprises. Development of methods to support farmers in Ukraine through the introduction of international experience.
статья, добавлен 09.07.2017The impact of cross-border cooperation in the Transcarpathian region on the border subjects of the regional economy on the basis of marketing questionnaire is investigated. Marketing and digital communications in development of cross-border processes.
статья, добавлен 24.02.2021Methodological approaches to the analysis of the financial condition of the agricultural holding of Ukraine and the determination of its financial efficiency in order to ensure their sustainable development. The ratio of profitability and liquidity.
статья, добавлен 06.11.2018Analyze features the development of the food market in Ukraine and determine its compliance with the goals of sustainable economic development. Formulate and characteristic the concept of marketing of balanced development in relation to the food market.
статья, добавлен 02.05.2022