Face saving aspects in intercultural communication
Strategies of behavior in intercultural communication, depending on the character and psychotype of a person. Individualistic and collectivist approaches to avoiding conflict and saving face when communicating with representatives of different nations.
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The results of the analysis of approaches to individual self-saving. Self-saving personality behavior acts as an integral part of a complex socio-demographic aggregate, which includes a society that regulates its social institutions of marriage, family.
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