Localization and internationalization of texts of the media discourse
The ways to localize or internationalize verbal content of news sites. Analysis of original and secondary texts media discourse. The translation techniques ensuring localization and internationalization of media texts for a foreign target audience.
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The concept of image in media discourse is defined, the main lexical, phraseological, syntactic and stylistic means of forming media images of political leaders, show business stars and advertising goods in English-language texts of media discourse.
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