Place branding in the republic of Austria: the case of Vienna and the role of the Vienna tourist board in creating and developing the city’s brand
The role of tourism in creating a city brand. Tourists are one of the groups that can disseminate information about a city's competitive advantages. The role of the Vienna Tourist Board in creating the brand of Vienna as a tourist and business center.
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Characteristics of the place of the brand among marketing communications in the tourism business. Analysis of the experience of leading destinations and tourism enterprises in the formation of brands. Research of technology of building a tourist brand.
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