Innovations in the field of marketing as a factor for increasing the competitiveness of domestic dairy processing factories
The peculiarities of Ukrainian milk and dairy products market under current conditions. Steps to improve the competitiveness of milk processing factories by implementing innovations in their product sales policy. The effectiveness of such measures.
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Improving the process of strategic marketing planning in Ukraine. Defining the mission and goals of the processing enterprise, developing a program for its competitiveness and investment attractiveness. Ensuring the effectiveness of sales activities.
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