User generated content ?? ?????????? ?????????? ?????? ? ?????????? ???????
???????? ????????? ?????????? ??????????? ????????. ??????? ?????????? ???????????? ???? ?????????? ???????? ??????. ?????? ??????? ???????????? ??????????????? ???????? ? ?????????? ???????. ???????? ?????????????? ???????????? user generated content.
Подобные документы
Definition of "Music industry" participative web and user generated content. Trends in the music industry, the need for digital marketing. The musical preferences of Russian consumers. Changes in demand for music services caused by the COVID-19 pandemic.
????????? ??????, добавлен 18.07.2020Forms of information services for users of Internet resources with the provision of documented information prepared in accordance with the needs of these users. Content marketing model for effective management of website content in Ukrainian business.
??????, добавлен 19.11.2022Specifying and analyzes most important approaches to understanding the content and content of positioning as an element of the tourist marketing mix. Making conclusions on further directions of developing positioning research within tourism marketing.
??????, добавлен 29.09.2016The Ukrainian and foreign experience of using video commercials in promoting the brand of the territory as a tourist destination. The use of humor and regional music, and the use of non-standard storylines in the creation of modern video content.
??????, добавлен 19.01.2023Analysis of the changes that took place in the Chinese advertising poster during the ?? century. The connection between the cultural and political context and the visual content of messages, the influence of historical and cultural processes on them.
??????, добавлен 26.11.2023???????? ??? ?????????????? ???????? ?????? ?? ????????????????? ????????. ?????? ?????? ? ??????????? ??????????? Watson Content Analytics. ????????? ?????? ???????????? ???????? ????? ? ????????????? ? ????? ? ??????? Watson Content Analytics.
????????? ??????, добавлен 28.11.2019Features of cross-platform content promotion in the media project "New Voice". Methods and strategies that help the project achieve success in media production. Principles of successful implementation of news production in the media hybrid environment.
??????, добавлен 15.09.2024Native advertising - the way to pay attention to the particular brand in the context of the site and user interests. Influencers - one of the main instruments for pushing brands to change their assumptions about how to engage the target audience.
????????? ??????, добавлен 24.08.2020Analysis of issues related to the development of an effective advertising campaign. Proposed of resources, which will allow the user independently generate advertising budget in the short term; ensure the simplification of decision-making at planning.
??????, добавлен 28.09.2016The process of exploring joint management as an innovative business model. Market and user segmentation in the economy. Socio-demographic description of the people who used carsharing and exchange things. The specifics of the Russian brands exchange.
????????? ??????, добавлен 26.08.2017Increased competition in the digital environment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing (SEM), which includes search engine (contextual) advertising (SEA) and search engine optimization.
??????, добавлен 08.06.2024Increase the purchase amount that, on average, per user - one of the main reasons for the growing popularity of e-Commerce market. Analysis of the comparative advantages, challenges of launching a multi channel retailing system through online stores.
??????, добавлен 12.04.2018Content includes topics from the theory of logistics, associations with the other activities that limit the ability to perform its role and function in a society. Analysis of the entities responsible for various elements of infrastructure security.
??????, добавлен 06.10.2017Devoted to the study of the content features of the conceptualization the interaction between economic and socio-cultural needs. It was found that the management of consumption needs is determined by economic, socio-cultural and communication factors.
??????, добавлен 31.01.2024Interdependence between stereotyped ideas about a cultural product and its commercialization. Transformation of "authentic pub" as a result of exports. Appropriation of the global brand. Original cultural content. Characteristics of exotic goods.
??????, добавлен 28.12.2017Political advertising and campaigning from 1991 to the last presidential elections were analyzed and a periodization based on the elections of the President Ukraine was developed. Content analysis in the media made it possible to distinguish seven stages.
??????, добавлен 12.05.2024Creating an effective mechanism for developing an SMM-strategy for a company’s product brand is a key aspect for achieving success in this direction. Analysis of the target audience, definition of goals, selection of platforms, creation of content.
??????, добавлен 18.12.2023The purpose of marketing communication strategy. Components and the content in the strategic planning hierarchy. Determination of the main stages in the development of marketing strategy. Development of a universal algorithm of formation of the MCS.
??????, добавлен 14.08.2016The processes of marketing communications in the context of informatization and digitalization of society. The problem of oversaturation of information platforms with content is considered. As a solution, it was proposed to use influencer marketing tools.
??????, добавлен 02.11.2022The discourse discusses the question of whether modern types and forms of advertising meet the content of this definition. The main features of viral advertising manifestation as a socio-cultural phenomenon and a component of modern information space.
??????, добавлен 12.11.2023Feature of the impact of digitalization on the media industry. Transformations in the news market. The emergence of toll walls in online news content. Analysis of types of remuneration. WTP and consumer attitudes in various types of online newspapers.
????????? ??????, добавлен 18.07.2020Empirical implications of CLV measurement in client communities. Client communities implementation. Impact of client communities on companies’ performance. Factors of success derived from content analysis. Customer lifetime value: Marketing models.
???????? ??????, добавлен 26.08.2017Analysis of the international beauty brands content marketing on instagram and facebook. Review existing literature on the topic: the definition and the concept of the term "customer engagement". Making of recommendations for global beauty brands.
????????? ??????, добавлен 02.09.2018Theoretical aspects of customer engagement in the global airline industry through social media. Comparison of Turkish Airlines and other global airline companies on social media. Analysis of posting actions and the content theme of Turkish Airlines.
????????? ??????, добавлен 07.12.2019