The olfactive universe: scents and sensibility in arts, language and discourse
The ways smell is exhibited and described in modern arts, discourse, virtual communication. Analysis of smell and smelling known as olfactory words, communication strategies implemented by perfume brands to convey the idea of fragrance in on-line trading.
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The associative and interpretative analysis of speech units is a traditional practice in discourse analysis that is involved in discourse studies to demonstrate how participants of communication mutually agree on the meaning they during the discourse.
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