Evolution of political advertising in the communication space of Ukraine

Conducting a comprehensive analysis of political advertising and campaigning from 1991 to the last presidential elections. The media as a reference point in choosing the political sympathies of addressees. Active phase of advertising development.

Подобные документы

  • Cold chains essences. Preconceptions of the cold chain market development in Ukraine and worldwide. The characteristics of the cold supply chains. The current state and development perspectives of the cold chain logistics on the food market in Ukraine.

    статья, добавлен 14.02.2022

  • The practical realization of the innovative development prognostication process at the enterprise is confined mostly to the current market condition and economic viability analysis. Analysis quantify trends techniques to reduce the level of subjectivity.

    статья, добавлен 27.06.2016

  • Feature of the impact of digitalization on the media industry. Transformations in the news market. The emergence of toll walls in online news content. Analysis of types of remuneration. WTP and consumer attitudes in various types of online newspapers.

    дипломная работа, добавлен 18.07.2020

  • Analysis of the problems of formation of the communication policy of enterprises. Finding ways to ensure business efficiency and improve competitiveness. Build a hierarchical model for the evaluation of synthesized effects of marketing communications.

    статья, добавлен 28.09.2016

  • The discusses in detail the theoretical foundations of the development of Internet commerce and the factors influencing the decision to online from the point of view of the concept of Web 2.0. The factors of social networks in making a purchase decision.

    статья, добавлен 13.04.2022

  • Levels of interaction between the public and private sectors in the field of public marketing. Analysis of the questionnaire for conducting an expert survey among representatives of tourist enterprises and authorities. Mechanism of selection of experts.

    статья, добавлен 30.08.2022

  • Розгляд засобів зовнішньої реклами, створення з використанням навколишнього середовища, у якому перебуває цільова аудиторія – ambient-media. Дослідження інструментів та ефективності ambient-media. Аналіз недоліків. Способи просування товарів і послуг.

    статья, добавлен 30.01.2016

  • Анализ нестандартных форм рекламы для партизанского маркетинга. Особенности языковых средств, которые помогают привлечь внимание потенциального покупателя. Описание принципов создания и работы Ambient media и ее взаимодействие с другими средствами.

    статья, добавлен 21.12.2018

  • Social media как площадки обмена контентом, мнениями, опытом и взглядами, инструменты коммуникационных технологий. Пилотное исследование мнений местных пиар-специалистов компаний Fortune 500 по проблеме замещения social media традиционных технологий.

    контрольная работа, добавлен 21.11.2017

  • Global trends in the development of retail trade in the post-pandemic period. Basic principles of digitalization of the economy of Ukraine. Analysis of trends in digital transformation of business processes. Consumer problems in the e-commerce segment.

    статья, добавлен 07.08.2022

  • Factors that affect customers of choosing addictive products. Dissection received performance on people’s attitude of being targeted. Marketing of electronic cigarettes. Development of recommendations for improving marketing strategy in the future.

    дипломная работа, добавлен 07.12.2019

  • The prospects of development of the focus groups method in the contemporary economy. The theoretical background and features of the this method. The possibility of focus groups method using as a tool of indirect communication.

    статья, добавлен 26.08.2016

  • Theoretical basis of marketing communications mix in businesses. Specific features of marketing communications in sports. Planning of marketing communications mix of a sport event. The results of the research of the target audience of the FIFA World Cup.

    дипломная работа, добавлен 09.08.2018

  • Examining the tools and techniques that media organizations use at the present stage to conduct marketing research of the target audience - to find out their needs, interests, expectations and assessments regarding the media products they consume.

    статья, добавлен 23.09.2021

  • Characteristic the impact of digital marketing on the communication of football clubs and to make suggestions for the improvement of communication. has shown that digital marketing is a very broad concept, encompassing many different online tools.

    статья, добавлен 28.07.2023

  • Measures to deal with port congestion amid the containment of the Covid-19 pandemic. Factors of the slowdown in European ports due to the armed aggression of the Russian Federation against Ukraine and measures to limit physical contact between people.

    статья, добавлен 19.03.2024

  • The factors of development of the market of intermediary services are investigated. Its main levels of functioning as a marketing system are defined. Analysis scheme of factor influence upon the development of intermediary services market is given.

    статья, добавлен 28.09.2016

  • Placement of a personal brand in the context of increased dependence of Russian higher education institutions on social media. Promoting a personal brand to the career development of the academic faculty. Use of social media by Russian universities.

    статья, добавлен 25.09.2020

  • Perspective trends in the fashion industry development from the point of view of conscious rational and ecological consumption of clothing. The role of a socially responsible attitude to clothing production, which affects the ecology of the environment.

    статья, добавлен 02.06.2022

  • Brand as a means of managing relationships between organizations and their target groups. The creation of the Carpathian brand, which should reflect all elements of the uniqueness of the territory. The development of a social tourism institute in Ukraine.

    статья, добавлен 06.03.2018

  • Research on the implantation of integrated marketing communication in the brand building and communication of a higher education institution. The use of artificial intelligence technology to form the image and increase the competitiveness of HEI.

    статья, добавлен 02.11.2022

  • Trends in the development of e-Commerce in Europe results of the monitoring sites of different countries. Analysis of payment and competitive advantages, which are used in Europe in the online stores. Development of the map of sensitivity of the consumer.

    статья, добавлен 09.07.2017

  • The effect of the number 13th on customers' desire to buy tickets or undergoing plastic, cosmetic surgery. Analysis influence superstitions from consumer choice. The additional regression regarding the scheduling of plastic surgeries and the moon phase.

    дипломная работа, добавлен 10.12.2019

  • Consideration of the features of identifying weaknesses in serving casual dining restaurants. Analysis of ways to develop recommendations to improve the level of service culture as one of the main factors in the development of the restaurant business.

    дипломная работа, добавлен 13.07.2020

  • Главная особенность эпохи коронавируса для рынка диджитал - всплеск популярности приложения TikTok, видеохостинга, созданного китайской компанией ByteDance в 2016 г. Использование стратегического подхода к инвестированию в долгосрочные решения.

    статья, добавлен 21.12.2021

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.