Exploring the role of client communities in increasing companies' value
Role of client communities in managing relationship with customers. Client communities implementation: best practices. Comparison of telecommunications companies which have, do not have online client communities. Limitations, future research directions.
Подобные документы
The influence of the perception of the quality of service and the perception of value by the client on the relationship between the hallmarks of the restaurant and the intention of customers to return. Customer experience in full-service restaurants.
статья, добавлен 27.09.2016Fundamentals of marketing social networks, the specifics of social media. Customer experience and the concept of "Customer journey". The study of activities in social networks at different stages of the concept of "Customer journey" in terms of consumers.
дипломная работа, добавлен 24.08.2017Research of the concept of manipulation in advertising slogans of fast food restaurants. Templates that are often used to subconsciously influence customers. Manipulative means inherent in advertising: "unique trade offer" and "adjustment to values".
статья, добавлен 20.11.2020Customer lifetime value like one of the key business indicators which we can predict net income, as well as future relations between the company and the client. Characteristics of the several measurements and evaluations of recommendation systems.
дипломная работа, добавлен 18.07.2020Modern types of Frequent-flyer programs and financial approaches. Winners and losers from mileage and revenue-based reward program. Advantages and disadvantages of status demotion policy. Differences between the most and the least satisfied clients.
дипломная работа, добавлен 01.09.2018A complex of hotel product promotion is reviewed. The distribution of responsive group of consumers in the relationship marketing is characterized. Stages, models of behavioral responses of buyers In Ukraine and the formation of communication goals.
презентация, добавлен 24.02.2016The role of online marketing in business transformation and improvement of logistics processes through supply chain management. The integration of online strategies with supply chain operations, which have significantly changed the way companies operate.
статья, добавлен 21.07.2024Feature of the food entities of the Republic of Kazakhstan. Characteristic of production of fats for industrial handling. Cultivation of grain crops for own entity. Cooperation with supermarkets and shops. Expansion of a clientele and sales increase.
презентация, добавлен 16.10.2016Analysis of survey data managers of logistics companies operating throughout Eastern Europe, the existence of integrated systems of business management. The functionality of such systems and the extent of their implementation in daily practice managers.
статья, добавлен 28.09.2016The role of the construction industry in the development of the national economy. The choice of marketing strategy as a key to the marketing opportunities of real estate companies. Proposals for expanding sales of real estate and construction companies.
статья, добавлен 28.09.2022The use of marketing relations in tourism companies. The analysis of the foundations relationship marketing, especially this type of marketing versus other forms of interaction with customers. The essence of loyalty programs in the travel services.
статья, добавлен 26.08.2016Analysis of the concept of ETL-system as the process of this intellectual system operation, its three stages. A brief review of ETL-tools, their important role in obtaining reliable and qualitative data contributing to competitiveness of large companies.
статья, добавлен 15.02.2019The use of information systems and digital technologies in the organization of logistics processes. Management of relations with consumers of enterprises of various types of economic activity in the conditions of rapid development of the digital economy.
статья, добавлен 16.01.2024Analysis of marketing strategies that can be used by start-up companies to ensure rapid growth, attract customers and create a brand identity. Development of a multi-criteria model of optimization of marketing strategies. Overview of resource allocation.
статья, добавлен 16.06.2024In Bulgarian companies the direct marketing and its application is guided by the principles of maintaining the information actual for customers, analyzing the customer’s response, different proposals for different clients based on their for the company.
статья, добавлен 15.02.2022Study of providing community activists with skills in building effective systems for positioning territories and developing the service sector of the territorial community by introducing marketing mechanisms in cooperation with public authorities.
статья, добавлен 28.08.2022Theoretical foundations of starting a business startup. The required resources and stages of own creation startup. Analysis of macro and micro environment of taxi companies on the Russian and international market. Comparison analysis of aggregators.
дипломная работа, добавлен 01.07.2017Marketing as the organizational business area that interacts most frequently with the public. The constant invasion of advertisements in all means of communications triggers off people acting in the way publishing companies want them to behave.
эссе, добавлен 08.04.2014Theoretical analysis of modern competitive strategy. Description of the main strategies of international companies. Feature of using e-commerce in retail. Case study of the streaming video services sector. Exploring the video streaming services sector.
дипломная работа, добавлен 14.07.2020The development of information and communications technologies leads to new ways of marketing communication. The companies perception and intensity of implementation in Lithuania in comparison with Russia, Ukraine, Germany, Netherlands, and Israel.
статья, добавлен 30.07.2016The role of online advertising information in shaping the readiness to purchase over the Internet. An empirical study of the influence of the level of primary knowledge on making decisions about online purchases in various product categories of the store.
дипломная работа, добавлен 18.07.2020Characteristics of the dynamics of the telecommunications industry on the example of all-Russian operators represented by the largest companies from the so-called "Big Three", which occupies more than half of the Russian market and subscriber base.
статья, добавлен 07.11.2018The definition of a supply chain, the role of artificial intelligence in its management, the benefits and challenges of applying artificial intelligence. in today's world, effective supply chain management is a key success factor for many companies.
статья, добавлен 08.12.2024The essence of improving the quality of clothing for workers of gas transportation companies by substantiating the design parameters of parts. Recommendations for constructive means of ensuring the dynamic conformity of clothing to human movements.
статья, добавлен 02.05.2022Research of a role of values and life style (VALS) in brand loyalty. An attempt to recognize the preferences and segment the readers of the English newspapers based on their psychographic profiles by using VALS. Customers Profile of English Newspapers.
статья, добавлен 02.10.2012