Semiotics of product labeling
The communication role of semiotics in branded goods to connect words and images and convey meaning to others. expansion of semiotics across languages and the importance of developing sign processes in the multimodal context of marketing strategy.
Подобные документы
The article aims at presenting semiotics in the modern feminine fashionspeak. The author proves that fashion speak is an important part of public verbal communication for conveying semantic components is governed by social and cultural factors.
статья, добавлен 28.01.2022Identification of axiological features of non-verbal semiotics of the Muslim East. Consideration of the main elements of the value system of Arab countries. Determination of the mnemonic method of classification of letters of the Arabic alphabet Abjad.
статья, добавлен 12.11.2023Consideration of the interpretation of semiosis as a process in which something functions as a sign, and the development of this interpretation in cultural semiotics. The interpretation of semiosis as a cultural mechanism that turns information into tex
статья, добавлен 06.04.2019Study of the traditional problem of the philosophy of language both in the analytical tradition and in the continental one. The priority of either the objects over the sign system or the sign system over the objects. Overcoming the "precedence dilemma".
статья, добавлен 18.06.2021The modern developmental stage of the relatively new field - semiotics, its relationship with the other traditional branches of linguistics, three modes with some relevant examples, the role of signs in the modern way of communication medium, opinions and
статья, добавлен 10.10.2024The position of the inseparable connection linguisitic and hermeneutics in the context of the concept of "interpretation". The importance of the semiotic perspective for hermeneutic studios. Dynamic interaction between the reader and the author.
статья, добавлен 02.12.2018The activities that follow in the units encourage learners to recall the meanings and forms of the words. The meanings of the words and suit them to the context of the story. Developing a better understanding of a common meaning for a given word.
учебное пособие, добавлен 27.02.2014Focuses on considering sign systems (objectless art and internet) in terms of meaning formation and the possibility of its interpretation in the context of semiological analysis. Creating a subject articulates the semantics of the new possible world.
статья, добавлен 18.12.2020The role of computer information systems at the enterprise marketing activities. Phases of the scheme development and launch of a new product on the market within its life cycle, exemplified by fat and oil industry. Creation of of competitive goods.
статья, добавлен 27.06.2016The main characteristics of phono-graphic and morphological levels. Analysis of expansion morphemic valence. The role of the context in the actualization of meaning. Colloquial versus literary type of communication. Completeness of sentence structure.
учебное пособие, добавлен 25.11.2014Sound Instrumenting, graphical Means. Morphemic Repetition, extension of Morphemic. Word and its Semantic Structure. Role of the Context in the Actualization of Meaning. Colloquial vs. Literary Type of Communication. Samples of Stylistic Analysis.
учебное пособие, добавлен 12.08.2015Communication process and its components. Some results of investigation into the process of communication, namely processes of advertising discourse functioning in the context of the Internet. Context of verbal communication, multimedia potential.
статья, добавлен 02.12.2018The society is investigated through the scope of Ukrainian and English intellectual novels "Misto" by V. Pidmohylnyi and "The Picture of Dorian Gray" by O. Wilde. The characters are sold to the cruel world, and then deeply disappointed because of it.
статья, добавлен 06.08.2023Studying the features of the use of memes in the world of developing network communication in connection with the rapid and uncontrolled spread of this phenomenon. The main aspects of using memes and the effect they have on developing communication.
статья, добавлен 25.07.2020Analyze advertising discourse functioning in the context of the Internet. Importance of context of communication for fulfilling the purposes of communication process. Effective advertisements create associative links in the consciousness of a recipient.
статья, добавлен 19.02.2016Analysis of modern tools of information wars. Systematization of types of communication weapons on the Internet. Determination of the components of the 4P system. Characteristics of the role of social networks in the strategy of intelligence arms.
статья, добавлен 23.09.2016The essence of determining the location of the product offered to the client. Identifying the strengths and weaknesses of the bank in analyzing each element of the marketing mix. Improving the activity of an enterprise using the life cycle model.
статья, добавлен 27.09.2016The role of the teacher in the development of pupils' communication skills. The use of role-playing games in teaching foreign languages. Drawing up issues to be discussed at business negotiations. Expansion of vocabulary in the process of simulation.
статья, добавлен 16.12.2018The essay section of lexicology, studying the meaning of the words and its formal parts. The study of theories about the nature of the meaning of the speech, which considers semasiology. The relationship between the symbol and the meaning of words.
лекция, добавлен 29.09.2013Euphemisms in linguistic meaning are the words which are banned because of mythological beliefs, superstitions, prejudice and to avoid rude or curse words and phrases. Euphemisms are the high informative, effective and important unit of the language.
реферат, добавлен 04.03.2015Various processes of interaction between cultures and their influence on the results of communication. Consideration of the definition of "cultural awareness" and disclosure of the role of important communication in the modern socio-cultural space.
статья, добавлен 05.10.2022The defining characteristic of marketing communications. Analysis of the data collection methodology and sampling. The peculiarity of advertising impact on long-term relations and loyalty. Development of customer relationship management strategy.
курсовая работа, добавлен 19.05.2015- 23. Language
Language and lexicon. Key features of a language. Four levels of language structure and processing. Role of language processing in cognitive psychology. Real meaning of language. The identifiable words that are used in verbal communication are.
доклад, добавлен 08.11.2012 Semasiological investigation of two lexemes "transtator" and "interpreter". Studing semantic structure of the words. Author’s intentional meaning terms and multimodal discourse register. The translation of a language unit from one language to another.
статья, добавлен 24.07.2020The ways smell is exhibited and described in modern arts, discourse, virtual communication. Analysis of smell and smelling known as olfactory words, communication strategies implemented by perfume brands to convey the idea of fragrance in on-line trading.
статья, добавлен 09.09.2020