Innovations in customer relationship management systems and their impact on business processes
Goals of the CRM systems. Functions of the customer relationship management. Artificial intelligence and cloud technologies in the customer relationship systems. The development of the customer relationship management systems. Chat bots integration.
Подобные документы
Purpose of customer relationship management (CRM). History, definition and underpinning theory of CRM. Potential benefits and disedvanteges of CRM. Steps to improve CRM. Behavioral patterns and segments. CRM applications and their customer types.
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