Pragmatic role of creative ad-hoc units in social media content making
Elucidates the role of lexical creativity in creating content for social networks. Hence, the article highlights the tactics of self-branding being the key communicative strategy behind each creative ad-hoc coinage on Pinterest, Instagram and Twitter.
Подобные документы
Identification of lexical and semantic, communicative and pragmatic features of the invective vocabulary in the Ukrainian media discourse and social networks as a specific verbal means of a psychological impact on the consciousness of the recipients.
статья, добавлен 30.10.2020The article on the study of new lexemes constructed according to the model of elliptic shortening in the English media discourse: their structural typology, semantic content and functional implementation of constituting media discourse and its strategies.
статья, добавлен 14.12.2020Mass media - a factor in shaping public opinion, focusing audience’s interests on topics and issues of perceived social, political, environmental importance. To provoke the audience to read the whole article - the role of interrogatives in headlines.
статья, добавлен 29.07.2021Obstacles to the process of localizing social media content to a specific linguistic and cultural context. Presenting solutions to ensure accurate and culturally appropriate translations. Combining technological resources with human understanding.
статья, добавлен 19.03.2024Vivien Leigh as the famous British actress and winner of the award "Oscar". A brief sketch of her life, the stages of creative development. Coming to the film industry and its leading role. Films that played a great actress, her creative heritage.
реферат, добавлен 22.11.2013Presents a model of communicative alignment in pragmatic markers use in Russian everyday dialogical communication. Testing the hypothesis according to which communicative alignment mechanisms influence the choice of lexical units, grammatical forms.
статья, добавлен 17.02.2022The communicative and pragmatic functions of lexical blends in advertising discourse. The concept of blending as one of the most productive ways of word formation in the English language. The lexical units for expressiveness, evaluation, brevity.
статья, добавлен 17.08.2021Functional features of blending as a means of strengthening the pragmatic component of political discourse, translation strategy. Connections between linguistic units and the conditions of the communicative-pragmatic space within the political discourse.
статья, добавлен 20.07.2024Isolation and description of creative types of speech, the differential feature of which is the creativity of converting language units into facts of speech. The selection of texts with a figurative task, which have figurativeness in a broad sense.
статья, добавлен 08.04.2021Teaching the main features of simultaneous translation in social networks, taking into account the specifics of this genre of communication. An analysis of the challenges translators face when working with text messages, comments and social media posts.
статья, добавлен 20.09.2024The concept of distress as a cognitive, linguistic and social phenomenon conceptualized in media discourse using polarized lexical means and metaphors. Identifying its mental construct and means of actualization in the social context of the media.
статья, добавлен 31.05.2022Studying the issues of teaching students to compose and analyze texts of the media and advertising regarding its vocabulary in the process of creating promotional messages, as well as their creative translation (writing) into their native language.
статья, добавлен 04.02.2017Analysis of modern tools of information wars. Systematization of types of communication weapons on the Internet. Determination of the components of the 4P system. Characteristics of the role of social networks in the strategy of intelligence arms.
статья, добавлен 23.09.2016The concept of ethnophaulism and soderzhaniii part of the language of hatred. The significance of hate speech in the high isolation of individual ethnic groups. Ethnophaulism in social networks and their use in the US media to shape public opinion.
дипломная работа, добавлен 04.12.2019Characteristics of post-classical social rationality. Review of the latest discourse of social rationality as a synthesis of various discourse positions. Rejection of grandvards, social synergetics, communicative rationality and value priorities.
статья, добавлен 02.12.2018Changes in the activities of translators caused by the turn towards digital transformation. Analysis of the speech material of German social networks. Algorithm for the implementation of social management at the macrostructural and compositional levels.
статья, добавлен 09.02.2022- 17. Cognitive and pragmatic aspects of food representation in the British and Russian media discourses
Social and linguistic factors of food representation in media discourse. The main ideas influencing journalists, as well as linguistic forms. The relationship between the implementation of the cognitive model and the pragmatic attitude of the journalist.
статья, добавлен 15.11.2021 Ways and methods of reproduction of culturally marked features of ethnocultural lexical units in the Ukrainian language in the English text. Types of translation, the role of correct recognition of the type of text in creating a successful translation.
статья, добавлен 03.09.2024Research on the specifics of I. Musk's personal brand. Analysis of the communicative and linguistic tools used by I. Musk to build, maintain, improve a personal brand and counter threats directed against it. Communication techniques of personal branding.
статья, добавлен 05.06.2022Differentiated monitoring of youth speech communication. Linking the variability of the use of lexical units with the diversity of the social base of native speakers. The use of English words of the youth sociolect, taking into account social factors.
статья, добавлен 13.02.2022Paradigmatic relations between units of poetic text. Description of specific paradigmatic systems, that are formed by lexical units functioning in a poetic text. Consideration of the content of the text to be an active mental activity of the author.
статья, добавлен 04.09.2023The article considers the problem of the communicative effect of the closing speeches of the lawyers of the parties on the jury. The use by lawyers of such communicative strategies and tactics of suggestive influence that help them achieve their goals.
статья, добавлен 26.06.2020The problem of creating linguistic and cultural competence as part of the social and cultural competence of students. Categories of the modern Hebrew dictionary that will facilitate the scientific specification of the choice of educational content.
статья, добавлен 02.12.2017Units of individual text levels - form, content, phrases and sentences. The process of creating harmony and rhythm between content and form. Artistic text as a perfect composition. The need for specific research on the language of literary texts.
статья, добавлен 19.07.2020Analysis of the process of creating a logo and the peculiarity of the definition of its ideas and implementation. Ways to simplify the image. Learning exercises for the development of creative and digital graphic skills and image vectorization technique.
статья, добавлен 17.02.2019