Advertising as a Medium of Gender-Biased Communication
Cultural Preconditions of Gender Stereotypes in Communication. Gender stereotyping in TV and radio advertisements. Gender and language usage. Differences in language usage and worldview. Voiceover characteristics, word choice and use of arguments.
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Customer is the main hero of online trade game, so there are online marketing communications to be involved to use the conception of social-ethic marketing. Personification influences on the instruments and online marketing communications approaches.
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