Incentives and Consequences of the Shift to Zero-Based Budgeting in International FMCG Companies by the Case of the Kraft-Heinz Company and Mondelez Int.
Consideration of theoretical aspects of budgeting in international companies. Transition to zero budgeting in FMCG international companies. A study of the transition to zero budgeting conducted by Mondelez Int. Current state of the world FMCG market.
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