The role of influencers in developing marketing strategy in the field of beauty and fashion spheres based on the example of the Russian market
The study of effective marketing in social networks. The choice of influential individuals who will positively influence the decision to purchase brand products. The peculiarity of social commerce and native advertising. Website optimization process.
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Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.
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