The influence of country-of-origin effect on russian consumers behavior in cosmetics industry
Market research of the cosmetics and skin care industries. Consumers of cosmetic products and their preferences. Review and analysis of consumer survey results, development of recommendations for Asian brands operating in the market or entering it.
Подобные документы
Theoretical foundations of starting a business startup. The required resources and stages of own creation startup. Analysis of macro and micro environment of taxi companies on the Russian and international market. Comparison analysis of aggregators.
дипломная работа, добавлен 01.07.2017Methods used for popularization of science and scientific institutions. Analysis of the main scientific logistics laboratories and schools in the Russian Federation and the world. The popularization of science and researches' results in Russia.
дипломная работа, добавлен 18.07.2020- 103. Benefits and threats of FMCG companies’ participation in the multisided platform business model
Overview of multisided platform concept: definitions and evolution of approaches. Multisided platforms as a new business model. Advantages and disadvantages of multisided platform approach in the fast-moving consumer goods industry. FMCG industry.
дипломная работа, добавлен 01.09.2018 Improving the comfort of consumers of services and products through advertising. A semiotic approach that explains the types of advertising that affect our subconscious. Symbolism and mythological side of advertising from a cultural point of view.
статья, добавлен 28.06.2020The role of rice, coffee and soybeans in international trade. The specifics of foreign trade in these goods in international markets. Comparison of the international trade turnover of the studied agricultural products with the domestic consumption market.
статья, добавлен 05.05.2022A comprehensive study of the features of advertising creativity. Active use of emotions, emotional creativity, which is designed to form an advertising message that is interesting to consumers. Examples of Ukrainian and foreign advertising practices.
статья, добавлен 28.12.2022Justification of the improvement of the mechanism of formation of the marketing strategy of agricultural enterprises. A complex of current organizational and management actions of the enterprise, aimed at using the exchange to meet the needs of consumers.
статья, добавлен 24.02.2024Analysis of marketing tools that are appropriate to use in modern conditions in order to market enterprises in the field of physical culture and sports services (on the example of Poland). Features of sports marketing. Forms of sports sponsorship.
статья, добавлен 23.10.2023The industry of production of goods of daily demand as a basic for the existence of society is an industry that has felt the impact of the corona crisis and needs rapid adaptation. Status and trends of the impact of COVID-19 on China's services sector.
статья, добавлен 09.08.2022The purpose of the paper is to analyze the role of business clusters and their marketing policy in gaining competitive advantage on the world market. The paper takes network paradigm as main basis of investigation looking at the development of clusters.
статья, добавлен 18.05.2018The brand advertising in the mass media. The beliefs of consumers modern way of interactive mass media. Benefits of using trademarks of celebrity brand brands. Celebrity-product endorsement equity. Managerial perspective on celebrity endorsement.
статья, добавлен 12.05.2018Development of proposals for the development of trade networks of the fashion industry in Ukraine in a pandemic and after quarantine. Analysis of the main tools and methods of holistic marketing used by the retail network of the fashion industry.
статья, добавлен 14.02.2022To highlight the ways of marketing labeling of agricultural products as an effective aspect of doing business and their interpretation in a form understandable to consumers. A study of optimization and the right choice of marketing labeling methods.
статья, добавлен 18.05.2022Characteristics of the place of the brand among marketing communications in the tourism business. Analysis of the experience of leading destinations and tourism enterprises in the formation of brands. Research of technology of building a tourist brand.
статья, добавлен 09.01.2019Classical and contemporarymodels of purchase funnels. Customer Journey vs. Sales Funnel: comparative analysis. Patient journey mapping in pharmaceutical industry. Instruments of marketing communication in pharmaceutical business, managerial implications.
дипломная работа, добавлен 01.08.2017The essence of sales, sales activity, and sales planning of the enterprise products. Investigation of factors influencing sales planning. Calculation of capacity of the product market. Elements of ensuring the efficient functioning of the sales system.
статья, добавлен 07.10.2018Analysis of forum materials and marketing research, survey database analysis. Theoretical framework, empirical evidence. Marketing reports, theoretical thematic analysis of qualitative data themes and sub-themes. Hard studying and working periods.
дипломная работа, добавлен 15.09.2020- 118. Current trends in the development of the marine dry bulk cargo transportation market in Ukraine
Measures to deal with port congestion amid the containment of the Covid-19 pandemic. Factors of the slowdown in European ports due to the armed aggression of the Russian Federation against Ukraine and measures to limit physical contact between people.
статья, добавлен 19.03.2024 Formation a marketing strategy to expand of business and increase sales in the international market. Assessment of globalization risks for national economies. The role of cultural, political and religious features of countries in successful competition.
статья, добавлен 15.04.2024- 120. Consumer demand
Analysis of factors affecting consumer demand, the mechanisms of adjustment and improvement. The construction of the table and the graph the demand curve. The reasons of falling prices, ceteris paribus. The functions of taxes, the problem of subsidies.
презентация, добавлен 19.09.2015 Classification of scholarly research in sustainable supply chain management in terms of its main paradigms. Review of research work centred around the circular economy paradigm. analytical modelling and decision-support approaches adopted in literature.
статья, добавлен 27.02.2020Study of the perfumery-cosmetic nominative register embodied in the naming corpus. Multistructural specificity reflected in the combination of A-brand (manufacturer), B-basic (individual), C-generic (commodity), D-functional-descriptive integrants.
статья, добавлен 31.08.2023Research on the use of the latest technologies in the implementation of marketing intelligence, its use without prejudice to the social and physical health of consumers. Characteristics of technologies for the implementation of marketing intelligence.
статья, добавлен 04.11.2020Problems of imitation of brands in the specific conditions of the postmodern economy, when material objects are actually replaced by their simulacra. Ramification of the terms "brand leader", "brand imitator" in the English-speaking Internet environment.
статья, добавлен 27.06.2021Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.
доклад, добавлен 29.05.2016