Preservation of the suggestive potential in advertising discourse: translation aspect
Advertising discourse as an integral element of modern culture and society. The effect of suggestion as the ratio of linguistic factors and extralinguistic factors that were actualized as a result of various lexical and semantic transformations.
Подобные документы
The article is devoted to the analysis of features and tendencies within the societal concept of influencer marketing in the conditions of digitalization of society. The problem of methodological substantiation of adaptive choice of tools of influence.
статья, добавлен 06.07.2023The revealing factors of increasing the efficiency of enterprise’s logistic activity in a dynamic market environment, which can create competitive advantages related to logistics processes, due to changes in the priorities of value chain formation.
статья, добавлен 09.12.2020Analysis of forum materials and marketing research, survey database analysis. Theoretical framework, empirical evidence. Marketing reports, theoretical thematic analysis of qualitative data themes and sub-themes. Hard studying and working periods.
дипломная работа, добавлен 15.09.2020Marketing activities of industrial enterprises as a system for effective adaptation of the company to business transformations. Organizational framework of venture capital activities and the reengineering of business processes in marketing activities.
статья, добавлен 02.12.2020- 105. Current trends in the development of the marine dry bulk cargo transportation market in Ukraine
Measures to deal with port congestion amid the containment of the Covid-19 pandemic. Factors of the slowdown in European ports due to the armed aggression of the Russian Federation against Ukraine and measures to limit physical contact between people.
статья, добавлен 19.03.2024 Study of the structural changes in the market of film distribution in dynamics and systematization of the factors influencing the work of film distributors and measures to eliminate economic losses. Recommendations for further work of film companies.
статья, добавлен 21.09.2022Management of restaurant business development. The influence of external and internal factors of the hierarchical level on the restaurant business. Development of innovative and adaptive mechanisms of interaction with subjects of economic relations.
статья, добавлен 11.02.2024Investigation of marketing strategy and effectiveness. Key parts of the general corporate strategy, types and actions, tactics of strategies, strategic models and real-life marketing. Factors driving the level of marketing effectiveness and its dimension.
реферат, добавлен 06.02.2011Improving the economic effectiveness of wholesale companies and the creation of effective marketing strategies. The key factors that determine success of wholesaler marketing strategies, indicators and characteristics the effectiveness of the link.
статья, добавлен 03.02.2021Development of the concept of relationship marketing as the dominant paradigm in marketing. Sphere of use of relationship marketing. Factors influencing the marketing of relations in tourism, approaches to formation of relations between firms and clients.
статья, добавлен 28.09.2016A study of factors affecting the sales of Samsung Galaxy 4. Designing, developing sophisticated database structures and systems the telephone. The study of the pricing strategy. Consideration of the company's activities, telephone sales profitability.
доклад, добавлен 15.12.2014The reasons for the slower decline in demand for Premier League football matches in Russia compared to the top 10 European leagues. Factors affecting the attendance of the games of the Russian Premier League, based on field indicators of football clubs.
дипломная работа, добавлен 01.12.2019Analysis of the laws regulating synthesized marketing communications, principles and functions of marketing communications synthesized effect, suggestes the mechanism formation of marketing communications synthesized effect of industrial enterprise.
статья, добавлен 26.08.2016Empirical implications of CLV measurement in client communities. Client communities implementation. Impact of client communities on companies’ performance. Factors of success derived from content analysis. Customer lifetime value: Marketing models.
курсовая работа, добавлен 26.08.2017This article deals with innovative marketing technologies. The purpose of the article is to study the marketing influence factors on the management system of a company, the vectors which lead to the design of an enterprise’s administrative structure.
статья, добавлен 19.07.2020E-commerce and its difference from traditional commerce. Impulse buying and its characteristics. Identification of whether there is a connection between gender, income, education and employment of an online customer and online impulse buying behavior.
дипломная работа, добавлен 07.12.2019Green marketing as the marketing of products that must be environmentally friendly. Analysis of the problems of forming a positive perception of the enterprise by potential consumers as environmental. Familiarity with the functions of an ecological hotel.
статья, добавлен 16.11.2020Sport as an essential part for humanity in everyday life for many centuries. Individual performance - the main factors that influence on the duration of a career in football. Analysis of the transfer market value of clubs in Russian Premier League.
дипломная работа, добавлен 05.08.2018Analysis of the international beauty brands content marketing on instagram and facebook. Review existing literature on the topic: the definition and the concept of the term "customer engagement". Making of recommendations for global beauty brands.
дипломная работа, добавлен 02.09.2018Anticrisis marketing is a part of the anticrisis management of the enterprise. It should be noted that the choice of a marketing strategy in terms of crisis management depends on countless number of factors of the external and internal environment.
статья, добавлен 14.09.2016Analysis of the impact of informatization and digitalization on business and society. Stimulating demand, promoting the use of digital technologies in various sectors of the Ukrainian economy. Transformation of forms and methods of marketing management.
статья, добавлен 15.04.2024The SWOT analysis of the capabilities and resources of China’s labor market revealed very little inconsistencies regarding its strategies. China’s labor market trends: political, economic, social/cultural, technological. Improvement factors for China.
реферат, добавлен 04.05.2011Content includes topics from the theory of logistics, associations with the other activities that limit the ability to perform its role and function in a society. Analysis of the entities responsible for various elements of infrastructure security.
статья, добавлен 06.10.2017Analysis of marketing tools that are appropriate to use in modern conditions in order to market enterprises in the field of physical culture and sports services (on the example of Poland). Features of sports marketing. Forms of sports sponsorship.
статья, добавлен 23.10.2023Directions for the implementation of the "blue ocean" strategy, taking into account the specifics of enterprises and sectors of the food industry and market conditions. Evaluation of success factors and problems. Actions to create a new market space.
статья, добавлен 06.06.2022