Exploring green marketing factors influencing consumers' purchase intentions toward green buildings

An analysis of the threat of an environmental crisis and an assessment of the current imbalance in the environment. Increase environmental awareness and develop a strategy of "green marketing". Perception by consumers of its factors in the estate sector.

Подобные документы

  • The problem of the green marketing. Higher production costs of green products. Energy saving fuel is still a difficult problem. A marketing strategy of the public green car. Green marketing development status and domestic green marketing development way.

    реферат, добавлен 25.02.2016

  • The prerequisites for the introduction of sustainable development and green growth principles into all sectors of the economy are analyzed. The use of ginoshing leads to decline in trust in the green brand. Marketing strategies for green brand promotion.

    статья, добавлен 15.03.2020

  • Features modern agrologistika in Ukraine, its formation and development. The role of logistics in supply, moving, storage and delivery of finished products to customers. Definition the main goal of "green" logistics, its importance and formation.

    статья, добавлен 22.08.2017

  • Social networks as the part of marketing communications. The creation of advertising messages. Clients’ perception measurement in the context of social media. Research on determination of factors influencing consumer’s perception of advertising messages.

    дипломная работа, добавлен 07.09.2018

  • Justification of the improvement of the mechanism of formation of the marketing strategy of agricultural enterprises. A complex of current organizational and management actions of the enterprise, aimed at using the exchange to meet the needs of consumers.

    статья, добавлен 24.02.2024

  • Attracting consumers through conversion funnels. Tracking analysis of the steps that customers take on the way to purchase. Developing a strategy to increase conversion. Identifying weak points in the sales process. Increasing the company's profit.

    статья, добавлен 16.01.2024

  • Investigation of marketing strategy and effectiveness. Key parts of the general corporate strategy, types and actions, tactics of strategies, strategic models and real-life marketing. Factors driving the level of marketing effectiveness and its dimension.

    реферат, добавлен 06.02.2011

  • Anticrisis marketing is a part of the anticrisis management of the enterprise. It should be noted that the choice of a marketing strategy in terms of crisis management depends on countless number of factors of the external and internal environment.

    статья, добавлен 14.09.2016

  • The History of Gillette company, its market environment in India, competitors and consumers. Analysing of targets and elements of marketing strategies and segmentation. Essentials of marketing mix. Feature of product, pricing and promotion strategies.

    курсовая работа, добавлен 15.05.2011

  • Characterization of the main methods of perform marketing study to find marketing leverages of communication on connected devices security. Research and analysis of features of benchmarks of the companies successfully adopting the IoT into the business.

    дипломная работа, добавлен 08.11.2015

  • Marketing is a general term used to describe all the various activities involved in transferring goods and services from producers to consumers. Macro- and micro-marketing. The target marketing concept. Competitive Strategies. Internet marketing.

    реферат, добавлен 06.12.2011

  • Conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The main approaches to the interpretation of the concept of "marketing". The main elements of the marketing strategy.

    статья, добавлен 19.03.2024

  • Development of the concept of relationship marketing as the dominant paradigm in marketing. Sphere of use of relationship marketing. Factors influencing the marketing of relations in tourism, approaches to formation of relations between firms and clients.

    статья, добавлен 28.09.2016

  • The role of the construction industry in the development of the national economy. The choice of marketing strategy as a key to the marketing opportunities of real estate companies. Proposals for expanding sales of real estate and construction companies.

    статья, добавлен 28.09.2022

  • Researches regarding the purchase behavior and consumer demand for various products across national boundaries. The elaboration of the marketing mix for targeted country. Factors that progressively drive international trade and marketing efforts.

    статья, добавлен 21.10.2019

  • Defining the mission and tasks. Analysis of structure, of the marketing company, of the environment, of factors directly influence, of suppliers and competitors. Laws and government agencies that have an impact on the activities of "RVK Seventh Heaven".

    реферат, добавлен 08.02.2012

  • Factors that affect customers of choosing addictive products. Dissection received performance on people’s attitude of being targeted. Marketing of electronic cigarettes. Development of recommendations for improving marketing strategy in the future.

    дипломная работа, добавлен 07.12.2019

  • Formation a marketing strategy to expand of business and increase sales in the international market. Assessment of globalization risks for national economies. The role of cultural, political and religious features of countries in successful competition.

    статья, добавлен 15.04.2024

  • Theoretical and methodological foundations for developing a marketing strategy for constructing and promoting low-rise buildings. Market research, identification of the needs and requirements of future buyers, their social and financial characteristics.

    статья, добавлен 20.07.2024

  • The theoretical basis of marketing in a company. Role of marketing in a company. New tendencies of marketing audit perfomance. Biotechnology market description. Marketing audit results analysis. Analysis of the internal environment of the organization.

    дипломная работа, добавлен 01.07.2017

  • Analysis of forum materials and marketing research, survey database analysis. Theoretical framework, empirical evidence. Marketing reports, theoretical thematic analysis of qualitative data themes and sub-themes. Hard studying and working periods.

    дипломная работа, добавлен 15.09.2020

  • Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).

    статья, добавлен 25.07.2020

  • To highlight the ways of marketing labeling of agricultural products as an effective aspect of doing business and their interpretation in a form understandable to consumers. A study of optimization and the right choice of marketing labeling methods.

    статья, добавлен 18.05.2022

  • The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.

    статья, добавлен 24.02.2016

  • Formation of personnel policy at the enterprise in modern conditions. Analysis of the features of building an effective personnel policy. Skills and abilities of innovation marketing specialists to identify purchasing behavior, hidden needs of consumers.

    статья, добавлен 26.12.2023

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.