Advertising
The Advertising Broker. The New Face of Advertising. The Marketplace and What Happens in it. Trade Marks, Labels, and Logotypes. The Different Kinds of Advertising: corporate, professional, industrial. Marketing Services: copy, art, media, radio-TV.
Подобные документы
The types of communications media: television, radio, newspapers, magazines and internet-based web-sites. The advantages of newspapers over the other major news media television, radio, and newsmagazines. The global information system and newspapers.
реферат, добавлен 13.02.2013The article presents basic information and aspects regarding online advertisement and its most popular forms in Poland. The problems of modern Internet advertisement development. The historical trends in the development of online advertising in Poland.
статья, добавлен 27.06.2016Examining the tools and techniques that media organizations use at the present stage to conduct marketing research of the target audience - to find out their needs, interests, expectations and assessments regarding the media products they consume.
статья, добавлен 23.09.2021The economic essence of trade in services, the peculiarities of the development of this process in the conditions of globalization. Research of modern tendencies of functioning of international trade, analysis of its role as a factor of economic growth.
статья, добавлен 15.12.2017Analysis of the laws regulating synthesized marketing communications, principles and functions of marketing communications synthesized effect, suggestes the mechanism formation of marketing communications synthesized effect of industrial enterprise.
статья, добавлен 26.08.2016Assessment of the development of e-commerce at modern stages. The main trends and prospects of the formation of social media marketing. Directions and sequence of stages of improving the effectiveness of marketing in networks. Branding strategies in them.
статья, добавлен 03.07.2023The use of marketing relations in tourism companies. The analysis of the foundations relationship marketing, especially this type of marketing versus other forms of interaction with customers. The essence of loyalty programs in the travel services.
статья, добавлен 26.08.2016Tendencies to interdisciplinarity that force organizations to search for concepts from different areas of science. The role of the concept of internal control and management talent in the competitive process of obtaining advantage in the marketplace.
статья, добавлен 14.09.2016The essence of the notion of "guerilla marketing", analyzes of its usage in the of management in Ltd. "Misto-D". Guerrilla marketing аs popular marketing tools that provides effective promotion of goods and services on the market with the lowest costs.
статья, добавлен 14.09.2016Ways of forming a state policy that improves entrepreneurship and the investment climate in order to ensure the development of the private sector of services are analyzed. The European experience of building marketing mechanisms is characterized.
статья, добавлен 13.09.2022Главная особенность эпохи коронавируса для рынка диджитал - всплеск популярности приложения TikTok, видеохостинга, созданного китайской компанией ByteDance в 2016 г. Использование стратегического подхода к инвестированию в долгосрочные решения.
статья, добавлен 21.12.2021Researches regarding the purchase behavior and consumer demand for various products across national boundaries. The elaboration of the marketing mix for targeted country. Factors that progressively drive international trade and marketing efforts.
статья, добавлен 21.10.2019Generalization of approaches regarding the categorization of innovative marketing communications, which are used within the framework of the development of trends in the promotion of goods (services). Perspectives of innovative marketing communications.
статья, добавлен 03.04.2023Basic Types of international marketing strategies. Marketing strategies used by online TV services. Peculiarities of Netflix and Amazon Prime Video marketing strategies in India and services comparison. Netflix and Amazon Prime performances in India.
курсовая работа, добавлен 03.09.2018Marketing activities of industrial enterprises as a system for effective adaptation of the company to business transformations. Organizational framework of venture capital activities and the reengineering of business processes in marketing activities.
статья, добавлен 02.12.2020The strategy which will enable the company to get new customers as a result of smart and efficient online marketing. Implementing Search Engine Optimization to attract new prospects. Using social media channel as a main way to contact with end-users.
дипломная работа, добавлен 01.08.2017The factors of development of the market of intermediary services are investigated. Its main levels of functioning as a marketing system are defined. Analysis scheme of factor influence upon the development of intermediary services market is given.
статья, добавлен 28.09.2016Familiarization with representative logo and corporate identity design "National Geographic society". Consideration of the meaningful foundations of research-based marketing high performance integrated technologies to win and keep consumers from NG.
реферат, добавлен 16.12.2014Использование платформы профессионалами в социальных сетях, зависящее от типа коммерческой транзакции. Инструмент, позволяющий работать в социальных сетях - SMM и расшифровывается как - social media marketing. Очевидные преимущества использования SMM.
статья, добавлен 15.07.2021The research company's relentless pursuit to implement the innovative marketing elements in production and marketing services to quickly reach the customer and meet needs according to the quality standards, the appropriate cost, and delivery speed.
статья, добавлен 18.04.2023Застосування Social Media Marketing-технологій для просування підприємств готельного та ресторанного бізнесу. Аналіз можливостей соціальних мереж та форми роботи з їх аудиторією. Визначення переваг SMM для досягнення ефективності рекламного повідомлення.
статья, добавлен 22.01.2023Analysis of marketing tools that are appropriate to use in modern conditions in order to market enterprises in the field of physical culture and sports services (on the example of Poland). Features of sports marketing. Forms of sports sponsorship.
статья, добавлен 23.10.2023Generational theory and its criticism. Generation Z and its behavior as consumers of products and services. The concept of marketing in cultural institutions. Research design. Museums as contexts for transformative experiences and identity development.
дипломная работа, добавлен 04.12.2019- 99. Calculation of synthesized effect from integrated marketing communications of industrial enterprise
Analysis of the problems of formation of the communication policy of enterprises. Finding ways to ensure business efficiency and improve competitiveness. Build a hierarchical model for the evaluation of synthesized effects of marketing communications.
статья, добавлен 28.09.2016 Study of providing community activists with skills in building effective systems for positioning territories and developing the service sector of the territorial community by introducing marketing mechanisms in cooperation with public authorities.
статья, добавлен 28.08.2022