Hotel business development strategy in the conditions of war
Development of measures aimed at increasing the competitiveness of the enterprise. Types of strategies in the hotel sector. Increasing the safety of tourism in Ukraine. The goals of implementing digital marketing in the Lviv, Odesa and Kyiv regions.
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Characteristics of forming protective innovative strategies for the tourism and hotel-restaurant business in crisis conditions. These include retaining loyal customers, optimizing enterprise costs, attracting the local market, diversifying services.
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