CRM (Customer Relationship Management) как информационная система
Изучение понятия Customer Relationship Management, стратегии поведения компании, позволяющей управлять жизненным циклом клиента в организации. Анализ типов классификации CRM-систем. Характеристика проблем, возникающих при отсутствии единой системы CRM.
Подобные документы
Purpose of customer relationship management (CRM). History, definition and underpinning theory of CRM. Potential benefits and disedvanteges of CRM. Steps to improve CRM. Behavioral patterns and segments. CRM applications and their customer types.
презентация, добавлен 28.02.2017Goals of the CRM systems. Functions of the customer relationship management. Artificial intelligence and cloud technologies in the customer relationship systems. The development of the customer relationship management systems. Chat bots integration.
дипломная работа, добавлен 13.07.2020CRM (Customer Relationship Management) – управление отношениями с клиентами. Преимущества клиенториентированного подхода к бизнесу. Функционирование и виды CRM-систем. Инструменты, которые включает в себя технология управления отношениями с клиентами.
курсовая работа, добавлен 22.09.2014Понятие и сущность Customer Relationship Management, основные положения, отражающие сущность процесса управления взаимодействия с клиентами. Анализ инструментов маркетинга, используемых CRM-системами. Возможности CRM-системы в рамках концепции CRM.
статья, добавлен 04.07.2022Сущность понятия системы источников финансирования инновационной деятельности. Инновации в проекте компании со средствами внедрения Customer Relationship Management. Возможные пути создания благоприятного инновационного климата в российской экономике.
курсовая работа, добавлен 12.03.2016Анализ применения управленческого учета в торгово-промышленных компаниях. Использование системы управления взаимоотношения с клиентами CRM (Customer Relationship Management) в организации управленческого учета. Анализ центров финансовой ответственности.
статья, добавлен 29.07.2018Customer service strategy of an industrial enterprise in the context of the implementation of the concept of strategic management. Features that characterize customer service with high quality. Measures to motivate employees to quality customer service.
статья, добавлен 19.11.2021The analysis of reports on the last researches in area of project management office. Comparison of approaches in project management at the entities with PMO of different levels of a maturity and without it. role and objectivity of the customer feedback.
статья, добавлен 25.02.2016Research on Gender Aspects of Management. Study of the relationship between the features of management activities and the style of leadership from the point of view of gender typing. The role of these factors in terms of improving management efficiency.
статья, добавлен 06.09.2021One the representatives of the external environment is the patient, whom the author of the scientific article called a "customer", because for each person, money goes to the health care organization, which affects the normal functioning of the hospital.
статья, добавлен 31.01.2024Рассмотрение акцентов, на которые следует обратить внимание перед началом внедрения в фирме системы управления взаимоотношениями с клиентами - CRM (Customer Relationship Management). Матричный подход к измеряемым параметрам для выбора тактических решений.
статья, добавлен 29.01.2019Модель стратегии с коротким жизненным циклом, ее элементы. Анализ стратегии с коротким жизненным циклом на примере конкретной компании. Мероприятия для совершенствования стратегии. Смета по предложенным мероприятиям и оценка экономического эффекта.
курсовая работа, добавлен 18.02.2019Explores the relationship between the formulation and management of long-term and short-term plans, the philosophy of management, the current state of production management. Delves into the internal mechanics of enterprise economic management innovation.
статья, добавлен 19.03.2024The role, significance of the introduction and subsequent certification of management systems in the activities of a modern enterprise. Approaches to control the business results of the organization, the degree of customer satisfaction and their needs.
статья, добавлен 31.01.2018Study of the main ways of managing economic processes and participants in production with the lowest costs of material, financial, energy and labor resources. Analysis of the relationship between production efficiency and management improvement.
статья, добавлен 15.11.2022The relationship between the concepts of internationalization, employment, modern management technologies of higher education institutions, the concept of lean management. The paradigm of "internationalization at home" through educational programs.
статья, добавлен 04.10.2022The essence of the contractual approach to the organization's activities and the assessment of the role of non-financial indicators in making management decisions. Analysis of customer satisfaction and the value of non-financial indicators in a crisis.
курсовая работа, добавлен 21.08.2020Analysis of the direction of improving the efficiency of work in the public sector using new approaches to management, including management control systems. Study of the relationship of this approach with the formation of a culture of efficiency.
статья, добавлен 15.06.2023Customer orientation as a key to a strong competitive position. Application of scenario planning for adjustment and forecasting of external instability. Comprehensive analysis of the development of customer orientation of the gas distribution enterprise.
статья, добавлен 23.11.2022The stimuli that have the greatest impact on change are unexpected fluctuations that usually occur from the outside environment. One of the priority factors that has strong impact on the success of the company is users of the goods or services provided.
статья, добавлен 14.04.2022A look at strategic processes from historical of view. A comparative analysis of schools of strategic management. The relationship between the choice of the accounting and management strategy of the company, its creation by predicting the future.
статья, добавлен 06.03.2018Theoretical background of CRM concept. Company description and key financial figures. Company and existing CRM system. Study of previous customer satisfaction analyses in company. Estimation of CRM usage and customer satisfaction and regression analysis.
дипломная работа, добавлен 18.07.2020The main risks of import activity and its impact on the achievement of the company’s business objectives. Management, control and corporate governance. The relationship between the level of enterprise risk maturity and the methodology of internal audit.
статья, добавлен 24.06.2021Assessment of the impact of human resource management (HRM) practices on the effectiveness the organization. A study of the relationship between human resources management practices and organizational performance in the oil and gas industry in Nigeria.
статья, добавлен 29.03.2021A comprehensive series of tests of new civil aircraft before delivery to the customer. Troubleshooting before operating aircraft. The significance of testing for aircraft production. Prospects for the development of aircraft testing in the future.
статья, добавлен 20.03.2024