The psychological features of the perception of advertising with different gender-role models

The problem of gender discrimination and the spread of gender stereotypes in advertising, the mechanisms used. Analysis of the results of the study of the psychological features of the perception of advertising with different gender-role models.

Подобные документы

  • Analysis of psychological directions of overcoming the gender-role conflict of the individual in the process of career development. Formation of achievement motivation and psychological criteria for success. Analysis of professional and family values.

    статья, добавлен 23.05.2020

  • Analysis of psychological directions of overcoming the gender-role conflict of the individual in the process of career development, selected on the causes and features of its manifestation. Formation of achievement motivation and success criteria.

    статья, добавлен 23.11.2021

  • The study of typologies of conflict situations in the organization with the disclosure of the impact of gender policy on a successful performance in the field of education. Certain types ofpersonalities, which, suit better for the role of governance.

    статья, добавлен 16.11.2018

  • Sex-role differences of the verbalized concept of "Impishness" in the linguistic picture of the population of eastern Ukraine. Dependence of the semantic content of the concept on the gender identity of the respondents; positive and negative ratings.

    статья, добавлен 09.09.2021

  • Study of the verbal representation of the concept of "gender inequality" in student youth. Experimentally investigate the content of the "gender inequality" concept in the students' linguistic consciousness,nalyze its verbally expressed gender features.

    статья, добавлен 08.03.2023

  • Masculinity-femininity like the phylogenetically predetermined properties of mentality which are formed under the influence of social factors. Characteristics the specific features of sexual crime as the clearest form of gender delinquency of men.

    статья, добавлен 06.02.2019

  • Highlighting the peculiarities of the implementation of the results of psychological research for the development of marketing. Analysis of the main influence of psychological knowledge on the effectiveness of marketing communications and advertising.

    статья, добавлен 26.12.2023

  • The purpose of the research is to analyze the gender-specific coping strategies of middle-aged men and women. For diagnostics, we used the S. Bem gender role test and the Lazarus and Folkman coping strategies questionnaire in Russian adaptations.

    статья, добавлен 12.07.2023

  • Analysis of the concept of "Machiavellianism" and psychological peculiarities of specialness. Radicalization of special behavior at various stages of professional development. Investigation of gender specificity to manipulative behavior in young students.

    статья, добавлен 25.11.2023

  • The social and psychological factors of emergence of gender therapy as a direction of psychological care to couple, which enables to depose conflictogens at stages of family life. Ensure parity of functioning of husband and wife in a family is given.

    статья, добавлен 14.05.2018

  • The basic gender-specifi c factors were established and pathopsychological mechanisms of depressive disorders' pathogenesis in men were described. Using the results in the formulation of gender-sensitive programs psychotherapy of depressive disorders.

    статья, добавлен 22.01.2017

  • Realization of individual self-identification of the person - the possibility of choice of certain models of behaviour, social and gender groups. Characteristics of the main concepts of intergenerational relations and mechanisms of culture transfer.

    статья, добавлен 06.02.2019

  • Consideration of gender and socio-psychological determinants that provide sustainable support and development of terrorist activities in the territory of the modern Russian Federation. The importance of involving new social groups in extremist practices.

    статья, добавлен 06.02.2019

  • The study of images, practices and symbols of human sexuality in European culture. Analysis of the evolution of a person's self-perception of his body. Transformation of feminist ideas and gender perception in the modern Western information society.

    статья, добавлен 03.05.2023

  • Means of determining gender identification in girls engaged in boxing, their impact on the training and competitive process. Analysis of signs of masculinity by FPI test. The ratio of gender types between individuals involved in martial arts and boxing.

    статья, добавлен 30.01.2022

  • Consideration of the concept of gender identification. The study of the impact of gender differentiation in communication between girls and boys in their student years. Identification of differences in the personal characteristics of men and women.

    статья, добавлен 07.04.2018

  • Exploring scenarios of gender behavior in situations of violence. Maintaining relationships after marriage by male and female representatives. Assessment of the level of tolerance towards minority gender groups. Separation and heterophobia in marriage.

    статья, добавлен 16.04.2020

  • Study of neurological bases of psychological cognitive processes. Determination of nature of emotions and analysis of features of human perception. Language, thought, consciousness and philosophy of intellection as basic elements of psychical processes.

    учебное пособие, добавлен 09.04.2013

  • The study of the interaction of gender and ethnicity as a factor in the isolation of a person that deeply affects the formation of personality, as well as a review of research on gender socialization and ethnic identity of minorities in American society.

    статья, добавлен 14.03.2014

  • Comprehensive study of stereotypes of femininity and masculinity, gender asymmetries, as well as peculiarities of speech and communicative behavior of men and women. A theoretical explanation of the behavior of men and women based on biological sex.

    статья, добавлен 12.11.2023

  • Strategies for the devalidation of female bisexual identity. The study of entity as a key construct for understanding group perception. Non-observance by bisexual women of the traditional image of a woman existing in the system of gender beliefs.

    дипломная работа, добавлен 28.10.2019

  • The role of the phenomenon of tolerance in a partnership between a man and a woman, its importance and necessity in a relationship. Determination of the significance of the phenomenon of tolerance and harmonization in the process of gender partnership.

    статья, добавлен 21.07.2021

  • Mutual influence of family and gender identities. The family identity associated with a certain type of family with the psycho-social characteristics the creates micro-group prerequisites for the formation of a gender identity of one type or another.

    статья, добавлен 18.11.2022

  • Analysis of gender identity influence on the formation of life. The formation of the life of the individual scenarios in adolescence. The diagnosis of gender identity influence on the formation of the life of the individual scenarios in adolescence.

    статья, добавлен 30.08.2018

  • Critical self-control as an attitude based on the discrepancy between the real "I" and the ideal "I". Particularly important factors influencing the development of some aspects of personal attitude. The main gender differences in its definition.

    статья, добавлен 06.02.2019

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.