Features of marketing research in the mass media business
Examining the tools and techniques that media organizations use at the present stage to conduct marketing research of the target audience - to find out their needs, interests, expectations and assessments regarding the media products they consume.
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Analysis of forum materials and marketing research, survey database analysis. Theoretical framework, empirical evidence. Marketing reports, theoretical thematic analysis of qualitative data themes and sub-themes. Hard studying and working periods.
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