Factors determining consumers’ perception of advertising messages in social networks
Social networks as the part of marketing communications. The creation of advertising messages. Clients’ perception measurement in the context of social media. Research on determination of factors influencing consumer’s perception of advertising messages.
Подобные документы
The influence of the perception of the quality of service and the perception of value by the client on the relationship between the hallmarks of the restaurant and the intention of customers to return. Customer experience in full-service restaurants.
статья, добавлен 27.09.2016Theoretical basis of marketing communications mix in businesses. Specific features of marketing communications in sports. Planning of marketing communications mix of a sport event. The results of the research of the target audience of the FIFA World Cup.
дипломная работа, добавлен 09.08.2018Feature of the impact of digitalization on the media industry. Transformations in the news market. The emergence of toll walls in online news content. Analysis of types of remuneration. WTP and consumer attitudes in various types of online newspapers.
дипломная работа, добавлен 18.07.2020Исследование особенностей изучения компаниями потребительского опыта с возможностями цифровых инструментов. Определение возможных направлений использования Social Listening в маркетинге. Анализ совершенствования инструментария современного маркетинга.
статья, добавлен 03.07.2023Terms of use of marketing communications in the agricultural sector. Different approaches of scientists to determine the essence of the concept of marketing communications in agricultural enterprises, their main constituent elements and features.
статья, добавлен 23.08.2018The success factors encompass the alignment of online and offline touchpoints, customer data utilization, personalized marketing approaches, and the utilization of innovative technologies such as artificial intelligence and big data analytics.
статья, добавлен 20.03.2024Study examines the influence that certain factors exert on business performance at trade shows. These factors are identified in literature as the key at the predevelopment stage of a trade show are considered to have a determining effect for businesses
статья, добавлен 28.09.2016The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.
статья, добавлен 16.11.2022The History of Gillette company, its market environment in India, competitors and consumers. Analysing of targets and elements of marketing strategies and segmentation. Essentials of marketing mix. Feature of product, pricing and promotion strategies.
курсовая работа, добавлен 15.05.2011Establishing the main characteristics of consumers of the fashion industry in Ukraine. Research of consumer behavior of Ukrainian women. Study of goals and tools of clothing design. The role of multi-brand shopping centers in the industry of fashion.
статья, добавлен 22.06.2022Needs are states of felt deprivation, it is the things that we require in order to feel a part of community and achieve good welfare, their research and analysis in modern marketing. Concept and reflected in the marketing of basic human wants, demands.
контрольная работа, добавлен 29.10.2014Practical guidelines for the study methods of conducting strategic operations planning and marketing decision-making for Telecom operators, employees of the departments of communication, Internet service providers or telecommunications agencies.
методичка, добавлен 11.10.2014Market research of the cosmetics and skin care industries. Consumers of cosmetic products and their preferences. Review and analysis of consumer survey results, development of recommendations for Asian brands operating in the market or entering it.
дипломная работа, добавлен 17.07.2020Improving the economic effectiveness of wholesale companies and the creation of effective marketing strategies. The key factors that determine success of wholesaler marketing strategies, indicators and characteristics the effectiveness of the link.
статья, добавлен 03.02.2021Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.
презентация, добавлен 26.11.2015Mechanisms of Integrated Marketing Communications on the Internet, depending on the company's goals for product promotion. Consideration of Integrated Marketing Communications as an event of the vision of market interaction, the method of communication.
статья, добавлен 10.11.2022The use by copywriters of various techniques of influence on a potential consumer in order to force him to purchase the advertised product. Mechanisms of influence by analyzing the conceptual basis of English-language advertising of electronic devices.
статья, добавлен 18.11.2023Consumer market analysis is part of a successful business. Consideration of the concept of Big Data as a factor in the transition to a personalized approach in the study of consumer behavior. Big Data and its impact on the marketing activities companies.
статья, добавлен 23.03.2020Визначення можливих методів застосовування Social Media Marketing та каналу "YouTube" для просування відеопродукції. Головні методи, що використовуються в даному процесі в контексті розвитку інтернет-технологій, оцінка їх практичної ефективності.
статья, добавлен 12.07.2018Сущность, плюсы и минусы SMM (аббревиатура англоязычной фразы "social media marketing"). Набор средств, которыми проводится SMM-продвижение в социальных сетях. Создание контента, который люди будут распространять через социальные сети самостоятельно.
статья, добавлен 22.04.2019Cultural and recreational activities as a creating conditions for a person's motivational choice of subject activity, determined by his needs and interests. Ways of improving the system of promoting theatrical services in the form of PR communications.
статья, добавлен 11.07.2023Характеристика основных инструментов интернет-маркетинга: веб-сайт, формирование общественного мнения, поисковая оптимизация, медийная реклама. Востребованность SMM - Social Media Marketing. Особенности вирусного и видео маркетинга, его эффективность.
статья, добавлен 31.03.2019Justification of the improvement of the mechanism of formation of the marketing strategy of agricultural enterprises. A complex of current organizational and management actions of the enterprise, aimed at using the exchange to meet the needs of consumers.
статья, добавлен 24.02.2024Investigation of marketing strategy and effectiveness. Key parts of the general corporate strategy, types and actions, tactics of strategies, strategic models and real-life marketing. Factors driving the level of marketing effectiveness and its dimension.
реферат, добавлен 06.02.2011The Ukrainian and foreign experience of using video commercials in promoting the brand of the territory as a tourist destination. The use of humor and regional music, and the use of non-standard storylines in the creation of modern video content.
статья, добавлен 19.01.2023