Pragmatic potential of audioguides as a feature to be preserved in translation
Audio guide as a tool of the tourism industry, its role in presenting the country's image. Functions of tourist texts, their adaptation to a specific tourist destination. Correct translation of audio guides, their pragmatic impact on the target audience.
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Generalization, differentiation of meaning, concretization, lexical substitution, compensation, semantic development - the ways to convey the pragmatic potential of the original in translation. Specification - a useful tool for pragmatic adaptation.
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