Regional marketing as a tool for managing tourist capacity of a region
Clarifications of the concept and composition of regional marketing, given the requirements for managing the economy of the region, are given, and the role of marketing thinking in shaping the image of the region is shown. Classification of tourism.
Подобные документы
Marketing channels and omni-channel marketing analytics. Segmentation of users based on contest status. Development of recommendations for marketing strategy in E-mail channel for real company based on CRM data analysis. Identification of the problem.
дипломная работа, добавлен 23.09.2018The essence of marketing communication strategy and value for each subject. The purpose of its formation, a place in the hierarchy of strategic planning in the enterprise. Step by step procedure for the formation of a marketing communication strategy.
статья, добавлен 05.12.2018Analysis of the international beauty brands content marketing on instagram and facebook. Review existing literature on the topic: the definition and the concept of the term "customer engagement". Making of recommendations for global beauty brands.
дипломная работа, добавлен 02.09.2018The main problems of digital marketing based on artificial intelligence. Integration of artificial intelligence into existing systems. The essence of digital marketing, studying capabilities. Prospects, consequences of development, implementation of AI.
статья, добавлен 19.03.2024Familiarization with representative logo and corporate identity design "National Geographic society". Consideration of the meaningful foundations of research-based marketing high performance integrated technologies to win and keep consumers from NG.
реферат, добавлен 16.12.2014Fundamentals of marketing social networks, the specifics of social media. Customer experience and the concept of "Customer journey". The study of activities in social networks at different stages of the concept of "Customer journey" in terms of consumers.
дипломная работа, добавлен 24.08.2017The developing conceptual foundations and procedures for generating and implementing strategies for managing the sales activities of processing enterprises. The study substantiates a model for the formation of the strategy of a processing enterprise.
статья, добавлен 19.03.2024Theoretical basis of marketing communications mix in businesses. Specific features of marketing communications in sports. Planning of marketing communications mix of a sport event. The results of the research of the target audience of the FIFA World Cup.
дипломная работа, добавлен 09.08.2018Specific features of using marketing tools in museums for their successful competition in the leisure market. Active self-financing and creation of a comfortable environment - one of the priority directions of development of museum sphere in Ukraine.
статья, добавлен 24.07.2017The purpose of the paper is to analyze the role of business clusters and their marketing policy in gaining competitive advantage on the world market. The paper takes network paradigm as main basis of investigation looking at the development of clusters.
статья, добавлен 18.05.2018The features of marketing activities in conditions associated with the spread of coronavirus infection. COVID-19 has shocked the world, left many economies in dire straits. The pandemic has accelerated their implementation in the daily life of companies.
статья, добавлен 18.04.2022The degree of the enterprises flexibility to probable crisis situations due to their reserves potential strengthening. To justify the necessity of marketing tools expending for the outsourcing, reengineering implementation to domestic business practice.
статья, добавлен 12.05.2024Definition of the corporate social responsibility concept. Characteristic of the main tools of the corporate social responsibility, and exploration of the possibility of their use in the formation of international marketing strategy of enterprises.
статья, добавлен 28.09.2016Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.
презентация, добавлен 26.11.2015A distinctive feature of modern advertising as a logical component of the marketing system. The role of advertising in the service sector. Authenticity, clarity, purposefulness, humanity, knowledge-based, as a necessity for commercial advertising.
статья, добавлен 03.02.2021The approaches of a marketing concept for the cooperation between profit and non-profit sectors. The usefulness of a partnership, based on interconnection of sectors. The initiation of long-term partnerships of business entities, non-profit organisations.
статья, добавлен 30.08.2016Analysis of the laws regulating synthesized marketing communications, principles and functions of marketing communications synthesized effect, suggestes the mechanism formation of marketing communications synthesized effect of industrial enterprise.
статья, добавлен 26.08.2016- 93. Calculation of synthesized effect from integrated marketing communications of industrial enterprise
Analysis of the problems of formation of the communication policy of enterprises. Finding ways to ensure business efficiency and improve competitiveness. Build a hierarchical model for the evaluation of synthesized effects of marketing communications.
статья, добавлен 28.09.2016 Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.
статья, добавлен 31.01.2018The regional advertising as a form of mass communication. Comprehensive research of the communicative space of the Tyumen region. Analysis of the reasons for using foreign words in advertising texts. Terms of the different languages vocabulary.
статья, добавлен 08.05.2018The development of information and communications technologies leads to new ways of marketing communication. The companies perception and intensity of implementation in Lithuania in comparison with Russia, Ukraine, Germany, Netherlands, and Israel.
статья, добавлен 30.07.2016The process of optimizing a website to maximize the conversion of website visitors into customers or buyers. Effectiveness issues of various marketing tools and techniques to increase website conversions. The level of influence of Internet marketing.
статья, добавлен 13.12.2023The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.
статья, добавлен 24.02.2016Justification of the improvement of the mechanism of formation of the marketing strategy of agricultural enterprises. A complex of current organizational and management actions of the enterprise, aimed at using the exchange to meet the needs of consumers.
статья, добавлен 24.02.2024Generalization of approaches regarding the categorization of innovative marketing communications, which are used within the framework of the development of trends in the promotion of goods (services). Perspectives of innovative marketing communications.
статья, добавлен 03.04.2023