The process of marketing strategy development for enterprise
The purpose of marketing communication strategy. Components and the content in the strategic planning hierarchy. Determination of the main stages in the development of marketing strategy. Development of a universal algorithm of formation of the MCS.
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Conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The main approaches to the interpretation of the concept of "marketing". The main elements of the marketing strategy.
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