Marketing management and measures to reduce perceived risk in business: an analysis of interconnection
Orientation of the goals of marketing provision of anti-risk measures on the consumer. The main possible options for the attitude of buyers-organizations to the perceived risk depending on the expected utility from the purchase of industrial goods.
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- 1. Marketing
Marketing is managing profitable customer relationships. The functions of marketing are: Researching, Buying, Product development and management, Production, Promotion, Standardization and grading, Pricing and Distribution, Risk bearing and Financing.
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