Trademarks and brand names used as common nouns in English
Using proper names as common. Using the name of a trade mark as a common noun. The absence of a noun to indicate the category of goods. Mechanisms of appellation of brand names, which contribute to the enrichment of the lexicon of the English language.
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The theory of a proper name. The problem of defining a proper name. Classification of proper names. Proper names in fantasy. Proper names in "Harry Potter and Half-Blood Prince". The usage of proper names in "Harry Potter and Half-Blood Prince".
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