Event marketing and fan satisfaction in Win2Day ice hockey league using an example of EC IDM Warmepumpen VSV
The development of recommendations for improving event marketing and fan satisfaction with significant opportunities for the development of the league and clubs and for bringing the results in these areas closer to those of the leading hockey leagues in E
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Ice hockey is not the most popular sport in Ukraine. Football and basketball are of greater importance in the culture of our country. That is why the study of the origin, development and places in culture on the territory of Ukraine is an urgent problem.
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