The online influencers strategies and their impact on consumers decision process
Influencers form their own approaches to meet the requests and needs of subscribers. Informing the society about the current trend and the ways of influencing the decision-making process by consumers. The credibility of the methods used by influencers.
Подобные документы
The concept and essence of merger control, its features and purpose. Description of problem related to the application of the legislation in the field of competition. Assessing the regulation of mergers, the reasons for the lack of quality examinations.
курсовая работа, добавлен 21.06.2016Comprehensive study of the phenomenon of political advertising and the slogan as the quintessence of semantic dominant in the information space of the state, author's classification of strategies for the implementation of suggestibility in these texts.
статья, добавлен 05.10.2018Defining the role of electronic logistics and researching problems, opportunities and prospects in the process of implementing the basic principles of electronic logistics. Deepening the relationship between national economies, the formation of logistics
статья, добавлен 02.11.2022The persuasive design of advertising as a now days phenomenon. The influence of design meanings-images on the perception processes and behavioral reactions of a person. The peculiarity of the problems of persuasive design of advertising in the society.
статья, добавлен 10.06.2022The formulation of methodological guidelines foundations for the study and further creation of transport-logistic clusters. Cluster economic development models have become the objects for their analysis by some Ukrainian and Russian scientists.
статья, добавлен 29.07.2021For stable operation and successfully solve the problem of transport services transport economy of the Black Sea should have modern material and technical base. The advanced technology transportation process, conveying and transportation capacity.
статья, добавлен 02.11.2018Дослідження основних засад використання методу AHP (Analytic Hierarchy Process) для вирішення проблеми щодо прийняття рішення, яке пов’язане з вибором форми реалізації логістичних процесів на прикладі філії "Львівський комбінат хлібопродуктів".
статья, добавлен 29.01.2016Models of the consumer choice process. Affect and Non-Conscious Processes. Review recent research in a number of different aspects of the consumer choice domain and highlight work that suggests that nonconscious components may play an important role.
статья, добавлен 14.03.2014Implementation of anti-risk measures aimed at reducing risk for specific business groups and organizations. Development of a methodical approach to assessing the level of perceived risks when shopping online. Advantages and disadvantages of leasing.
статья, добавлен 08.01.2024Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.
дипломная работа, добавлен 13.07.2020The processes of capitalization of economy of Ukraine in the deepening systemic crisis and globalization of the investment market. The influence of marketing on the process of forming costs and finding new sources of value creation in European markets.
статья, добавлен 14.09.2016Content includes topics from the theory of logistics, associations with the other activities that limit the ability to perform its role and function in a society. Analysis of the entities responsible for various elements of infrastructure security.
статья, добавлен 06.10.2017The developing conceptual foundations and procedures for generating and implementing strategies for managing the sales activities of processing enterprises. The study substantiates a model for the formation of the strategy of a processing enterprise.
статья, добавлен 19.03.2024Обзор структуры российского рынка систем управления. Изучение отношения клиентов к CRM-системе Салоны Онлайн и особенностей потребительского поведения. Анализ конкуренции на рынке CRM-систем с возможностью записи online для салонов красоты в г. Москве.
курсовая работа, добавлен 09.06.2015- 115. Применение современных методов и средств для оптимизации бизнес-процессов предприятий сферы услуг
Разработка моделей действующих бизнес-процессов компании с помощью инновационного средства Bizagi Process Modeler. Оценка критичных показателей бизнес-процессов компании. Оптимизация посредством внедрения автоматизированной информационной системы.
статья, добавлен 07.11.2018 The process of exploring joint management as an innovative business model. Market and user segmentation in the economy. Socio-demographic description of the people who used carsharing and exchange things. The specifics of the Russian brands exchange.
дипломная работа, добавлен 26.08.2017Analysis of the concept of ETL-system as the process of this intellectual system operation, its three stages. A brief review of ETL-tools, their important role in obtaining reliable and qualitative data contributing to competitiveness of large companies.
статья, добавлен 15.02.2019The purpose of marketing communication strategy. Components and the content in the strategic planning hierarchy. Determination of the main stages in the development of marketing strategy. Development of a universal algorithm of formation of the MCS.
статья, добавлен 14.08.2016Explanation is how the changing demographics of the North American population impact the demand for hospitality services. The key supply factors those are important to entertainment organizations. Expected future impact of baby boomers on the demand.
статья, добавлен 09.11.2013Analysis of the dynamic approach to the formation of marketing strategies to capture regional markets. The development of a two-level dynamic model of regional market of domestic gas meters. The analysis of the ranking of markets as objects of research.
статья, добавлен 28.09.2016Research of the main theoretical and methodological provisions of diagnostics of the logistics activity of an enterprise as a tool of the management process Analysis of the essence of the main components of the logistic activity diagnostics mechanism.
статья, добавлен 04.11.2020The economic essence of trade in services, the peculiarities of the development of this process in the conditions of globalization. Research of modern tendencies of functioning of international trade, analysis of its role as a factor of economic growth.
статья, добавлен 15.12.2017Key processes in the supply chain and outlined the main determinants of the supply chain of products daily demand were identified in the article. Implementation of logistic optimization of the production program, which provide acceleration of the process.
статья, добавлен 14.09.2016The essence of marketing communication strategy and value for each subject. The purpose of its formation, a place in the hierarchy of strategic planning in the enterprise. Step by step procedure for the formation of a marketing communication strategy.
статья, добавлен 05.12.2018Theoretical analysis of modern competitive strategy. Description of the main strategies of international companies. Feature of using e-commerce in retail. Case study of the streaming video services sector. Exploring the video streaming services sector.
дипломная работа, добавлен 14.07.2020