Cohesion potential of the German professional marketing language
Analysis of the cohesive potential of terminological vocabulary in professional marketing texts. System analysis cohesive means of terminological vocabulary of marketing discourse as a form of interaction between the main subjects of economic activity.
Подобные документы
Organised marketing of agricultural commodities has been promoted in the country through a network of regulated markets. Agriculture sector needs well functioning markets to drive growth, employment and economic prosperity in rural areas of the country.
контрольная работа, добавлен 22.08.2010Formation of the language of criminology, its terminological apparatus as a system of general and individual concepts, which are reflected in certain terms, signs. Improving the language of criminology, clarifying definitions, enriching the thesaurus.
статья, добавлен 16.06.2022Consideration of architectonics of the concept "marketing" as a subordinate one to the concept "market" which, alongside with other concepts, organizes the conceptual sphere of the basic concept "trade". Sense and schematic components of concept.
статья, добавлен 01.02.2018Lexicographic examination of German loanwords in the vocabulary of English words at the beginning of the 20th century. The influence of the German language on the vocabulary of the English language. Quantitative and qualitative interpretation of loans.
статья, добавлен 25.01.2023Developing students 'specialized' foreign language communicative competence. Characterization of the functional vocabulary of English. The distinctive features of an autistic professional and authentic technical texts. Terminologicheskii thesaurus.
учебное пособие, добавлен 11.10.2014Scientific approaches to the formation of the criminalistics’ language, its conceptual and terminological apparatus, through which this science describes its subject of study. Clarification of definitions, enrichment of the terminological dictionary.
статья, добавлен 16.08.2022The terminological polysemy of discourse at different levels of linguistics. Discourse is analyzed as a unit of utterances, intersubjective communication or dialogue over a historical period of time, including the personal experience of native speakers.
статья, добавлен 09.05.2020The article is devoted to the research of the reproduction of terminological vocabulary as the constituent part of metaphorical expressions in the Anglophone translations of Ukrainian poetry of 1960’s. Role of terms taken from different sources of use.
статья, добавлен 20.07.2020Analysis of the system of knowledge and skills in the field of foreign language and foreign vocabulary as a component, the possession of which ensures the development of contextual thinking. Formation of attention, perception, memory and subjectivity.
статья, добавлен 21.07.2018Distribution of the English language in the field of tourism. The need to study, describe and systematize the terminological system of international tourism. Multipurpose use of English. The tendency to obtain terms from English terminological systems.
статья, добавлен 15.07.2020Listening, speaking, reading and writing vocabulary. Vocabulary instruction as a complex area. Categorization as one of the most effective ways to work with words and meanings. This semantic feature analysis. Main special types of vocabulary terms.
курсовая работа, добавлен 19.02.2011Analysis of vocabulary in the language of poetry. Manifestation of stylistics in the language of the poem in the text, and not in the lexical unit. Heed of lexical stylistics in the context of the analysis of modern poetic language of Russian poets.
статья, добавлен 24.10.2022Peculiarities of translating non-equivalent vocabulary from English into Ukrainian. The main reasons for the lack of equivalents in the Ukrainian economic terminology system. Translational transformations for the translation of non-equivalent vocabulary.
статья, добавлен 12.12.2022The essence of determining the location of the product offered to the client. Identifying the strengths and weaknesses of the bank in analyzing each element of the marketing mix. Improving the activity of an enterprise using the life cycle model.
статья, добавлен 27.09.2016The Etymology of English Words. Vocabulary as a system. Professional terminology. Etymological doublets. The main problems of lexicology. The historical circumstances which stimulate the borrowing process. The Object of Lexicology. The structure of word.
учебное пособие, добавлен 17.10.2012Terminological sphere in new branches of economic science, new economic theories that have appeared in the period of market economic relations development. The main ways of word formation in general and in particular the terms of word formation.
курсовая работа, добавлен 02.04.2014The Object of Lexicology. The structure of the word. The main problems of lexicology. Vocabulary as a system. Archaic and obsolete words. Professional terminology. The historical circumstances which stimulate the borrowing process. Etymological doublets.
учебное пособие, добавлен 08.04.2012Studying the problem of linguistic and paralinguistic means of creating some psychological techniques in marketing communication. Consideration of the advertising text as a complex linguo-visual phenomenon, represented by verbal and non-verbal parts.
статья, добавлен 01.04.2022The main characteristic of improving lexical skills as an important part of teaching English. Analysis of the concept and purpose of learning vocabulary. The development of a lesson using different types of games in the education of foreign speech.
курсовая работа, добавлен 29.11.2016- 45. The vocabulary
The importance of teaching vocabulary. Vocabulary is a vital part of language teaching. The techniques of teaching vocabulary in the classroom. Components of vocabulary instruction. Teaching Vocabulary in Colour. Using colour to teach vocabulary.
курсовая работа, добавлен 18.11.2014 Content of the term "football vocabulary". Taxonomy of football nominations in a special purpose language. System organization of the vocabulary segment through the implementation of paradigmatic relationships. Terminologized commonly used lexical units.
статья, добавлен 12.07.2018The centuries-old communication of peoples, cultural, political and economic ties presuppose the exchange of not only experience, values, any resources, but also their vocabulary. The formation of any language as a multi-level, complex, endless process.
статья, добавлен 19.07.2020Highlighting the main lexical and semantic fields that verbalize the worldview of modern German youth. The influence of social and subcultural factors and processes on the development and thematic division of the vocabulary of the socio-age group.
статья, добавлен 04.03.2023English as the world's most popular. Borrowing vocabulary on the basis of economic, political and cultural ties. French loans in modern English language. Compare dominance common dialects of a certain epoch. Analysis of French-English bilingualism.
реферат, добавлен 20.01.2016Analysis of the latest tokens of foreign origin, which were borrowed from the sports vocabulary of the English language, namely from the field of football terms. Characteristics of the problem of penetration of English into the Ukrainian language.
статья, добавлен 24.01.2022