A persuasive force of puns in British advertising
Analysis of duestions aiming at solving the problem of humor in advertising. The question of the use of puns in print advertisements. A positive relationship between humor and attracting attention. Consideration of the construction of English puns.
Подобные документы
History of American and British English origin. Similarities and differences between American and British English languages: Lexical and grammatical differences, pronunciation. Differences of British and American of B. Jones’s Diary by H. Fielding.
курсовая работа, добавлен 24.04.2015The present paper is aimed at one of the most challenging tasks of the translator to retain culturally-marked concepts in rendering the English advertisements into Ukrainian. The etymology of loans in Ukrainian and the way of their "transplantating".
статья, добавлен 27.06.2020The study of political advertising discourse in other aspects, in particular linguacultural, semiotic, gender, comparative, functionally pragmatic, communicative. Particular attention has been paid to the morphological-cognitive principle of analysis.
статья, добавлен 25.10.2022Consideration of the basic concepts of style and stylistics. Description of phonetic and lexical means of expression and syntactic stylistic devices. The classification of functional styles in English. Solving practical problems on stylistic analysis.
шпаргалка, добавлен 19.06.2011Content of American English. Thousands of differences in detail between British and American English. Lexical differences of american variant. Differences in writing some words in american and british variants of language. American grammatical difference.
контрольная работа, добавлен 22.04.2011The concept of image in media discourse is defined, the main lexical, phraseological, syntactic and stylistic means of forming media images of political leaders, show business stars and advertising goods in English-language texts of media discourse.
статья, добавлен 29.08.2021Analysis of the use of English language in modern society. The definition of the main reasons of learning English. Consideration of the prospects in education and career people who constantly raise their level of knowledge of the English language.
эссе, добавлен 28.02.2014Research into the main differences between American and British English. The aspects of the research are unsimilarities in phonetics, spelling and grammar. Moreover, historical and cultural causes of this diversity are presented and characterized.
статья, добавлен 10.08.2023Problems and fundamental differences of pronunciation between American and British English. Using the present perfect, and ownership and choice of vocabulary in english language varieties. Using spectroscopy to measure various parts of the audio signal.
дипломная работа, добавлен 12.11.2010The functions of neologisms in the aspect of the advertising and information genre in the Russian language. The most common ways of their formation. The most productive Russian affixes, allowing neologisms to fully adapt to the successor language.
статья, добавлен 14.08.2022The description of the results of the auditory analysis of the texts belonging to a judicial discourse. Identification of the peculiarities of the intonation organization of the oral English court speeches. Institutional discourse of persuasive type.
статья, добавлен 22.05.2022The forms of the English language and their distinctive features: American, British, Australian. Grammatical specifics of types, their territorial distribution. Varieties of verbs and their declension. English orthography, the history of its formation.
контрольная работа, добавлен 11.06.2016Methodological recommendations for minimizing and avoiding errors in the English-language written speech of Ukrainian scientists. The potential difficulties that may arise when working with medical discourse genres of British and American English.
статья, добавлен 29.06.2022Slang and its specific features, the nature and types. Peculiarities of slang formation. The purpose of slang usage. Influence of slang on the english language. Principal characteristics and distinctive peculiarities of british and american slang.
дипломная работа, добавлен 13.11.2015Analysis of temporal adverb-preposition transposition phenomenon in the English language. Ineffective use of the principle of differentiation between adverbs and prepositions with "noun-complement". Transposition lexical items from adverbs to preposition.
статья, добавлен 20.02.2016Determination of the means of achieving the effect of satire and humor in the headlines of newspapers and magazines. Qualities that the author must have in order to achieve successful stylistic transformations of phraseological units in the discourse.
статья, добавлен 18.10.2022The positions of linguists on the isolation of media discourse in the paradigm of discourse research. The means of forming media images of political leaders, show business stars and advertising goods in English-language texts of media discourse.
статья, добавлен 18.08.2021The present paper aims at showing differences between the usage of honorific titles in two varieties of the English language — American and British — relating to address forms used in everyday interaction and explaining the differences through social.
статья, добавлен 10.04.2021Definition of verbal metaphorizers characteristic of the English literary language. Systematization and conceptualization of abstract concepts that occurred thanks to metaphorical thinking. Analysis of the mental behavior of the heroes of British novels.
статья, добавлен 22.07.2022Comparison of English, Russian genius turns. The validity of the cross-language comparison of these paired constructions in English and Russian. Analysis of the intralingual distribution of constructions from the standpoint of the hierarchy of animation.
статья, добавлен 10.03.2021Considers and characterized the analysis of the variability of phraseological units in the British and American English and methods of their translation. Distinguished and analyzed substitution with a synonymous word and a word with a synonymous meaning.
статья, добавлен 06.08.2023- 72. Peculiarities of regional varieties of the English language. Standard English, variants and dialects
Regional and non-regional varieties. Local varieties of English on the British Isles. British and American English. Canadian, Australian and Indian variants. Dialects of English. Features of traditional dialects. Contemporary changes to modern dialects.
реферат, добавлен 23.03.2012 Functional stilistics and dialectolodgy. The specific fiatures and dialects. General notions of British dialects. Local varieties on the British isles. Social variation. Territorial varieties of the english pronunciation. Welsh english. Scottish english.
курсовая работа, добавлен 01.09.2008- 74. American English
A set of dialects of the English language used mostly in the United States. Tendency to use nouns as verbs. Lexical and grammatical differences between American English and British English. Differences in orthography are also minor. American vocabulary.
презентация, добавлен 09.05.2015 This article is devoted to the consideration of Linguistic and Cultural Studies as an important component in the study of the English language. There were analyzed the characteristic features of learning English. Problem of intercultural interaction.
статья, добавлен 21.06.2020