Метафорическое осмысление имени business. Персонификация бизнеса в американской лингвокультуре
Особенности процесса метафоризации как переноса из области – источника в область – цели в когнитивной лингвистике. Изучение сочетания глаголов с именем business, где лексема выполняет роль объекта, который претерпевает различные действия над собой.
Подобные документы
Study of the texts of business letters written in the Azerbaijani language as one of the main means of business communication. Application of the category of business discourse in the official sections of the document. Purpose of business documents.
статья, добавлен 24.01.2023Business English covers the main areas of business communication as business correspondence, ethical behavior in different situations, business meetings, communication by telephone, interviewing technique. English role in business communication.
реферат, добавлен 02.10.2013The relationship between business and society. Business ethics, the methods and purpose of normative ethics to the specific requirements of moral issues in business. Ethics benefits business as a social sub-system in a lockstep manner with compound rate.
статья, добавлен 09.02.2012Effective strategies appear to encompass certain critical success factors. Locutionary speech act. The specificity of business context. Successful business communication. Аcquire specific manners of communication. Business pragmalinguistic competence.
статья, добавлен 02.12.2018- 5. Correlation of business and sport expressed metaphorically in the language of business communication
The main arguments of drawing parallels between sports and business. Studying the sport metaphors are identified as powerful figurative devices to perceive abstract business concepts by way of more concrete ones. Analyzing which sport they originate from.
статья, добавлен 08.05.2018 Business English - the branch of English, devoted to the rules and ways of arranging business correspondence in English language. Business correspondence - communication through exchange of letters. The structure of a business letter. Rules of writing.
презентация, добавлен 01.12.2018Систематизация данных об области-источнике когнитивной метафоры, изложенных в книге Дж. Лакоффа и М. Джонсона "Метафоры, которыми мы живем". Обзор работ, в которых задействовано изучение области-источника когнитивной метафоры, специфика их группировки.
статья, добавлен 09.01.2021Studying the texts of business letters written in the Azerbaijani language. The analysis leads to the conclusion that a rational combination of standard and lexical elements is observed in all sections of a business letter in the Azerbaijani language.
статья, добавлен 17.10.2022At the times of SU, there wasn’t not only small or middle business, there was not business at all. Necessity to credit small business. Goals for receiving a credit. Interest rates and repayment. Difficulties with preparing documents for receiving a loan.
реферат, добавлен 16.06.2009Study of difference between business and personnel letters. Analysis of features and types of business letters. Characteristic of letter structure and placement, letter style and the layout of the envelope. Main stages drafting sample of business letter.
реферат, добавлен 01.04.2016A well-structured hierarchy and a strong emphasis on nurturing personal contacts characterize business relationships in Japan. Etiquette of meeting of business negotiations. Nonverbal communications gestures - are very important in signaling intentions.
топик, добавлен 04.06.2010Description and systematization of business terms for the improvement of practical knowledges of business English. Description and linguistic application of terms domain of relating to the economy. Analysis of terms in-use in business negotiations.
книга, добавлен 02.03.2011Stylistic analysis of official business letters as a genre of bureaucratic discourse, which has proved itself in official and business correspondence with a description of hackneyed verbal structures or clichés typical for official business letters.
статья, добавлен 11.05.2018Discusses the issue of business correspondence, its rules and etiquette, which is highly important in modern world as a great number or e-mails and business letters. Focuses on the different issues, such as the language and style of translation.
статья, добавлен 26.11.2022The process of forming a culture of business communication. Analysis of the semantic structure of phraseological units as part of the phraseosemantic field of business speech. Classification of phraseology in the field of business communication.
статья, добавлен 25.08.2018Encoding information; internationalization and national specificity. The nomination process. General Business English vocabulary and terminology. Business vocabulary as a dynamic system. Phraseological units, metaphors, special terms, and synonyms.
курсовая работа, добавлен 26.09.2018Описание процесса метафоризации англоязычных юридических терминов. Рассматриваются особенности терминов-метафор, приведены примеры для различных отраслей права. Термины с элементами метафоризации представляют собой большую трудность для перевода.
статья, добавлен 27.03.2021Особенности семантики фразовых глаголов, их системные свойства. Анализ набора вариативных компонентов значений изучаемых комплексных единиц, в частности, объекта действия, характеристики объекта действия, цели действия и временной протяженности.
статья, добавлен 10.01.2019The objective of the paper is to highlight the relevance of cross-cultural communication in the business environment and describe a set of the communicative strategies in English, which business people may employ for intercultural business relations.
статья, добавлен 08.11.2022The system of the state support of small business in Japan. Four Japan centers of carrying out of a policy stimulation of small enterprises. The basic mechanisms of financial support of small business in Japan. Role small business in economy of Japan.
творческая работа, добавлен 25.02.2009An attempt to give an overview of contemporary achievements in the theory and practice of raising the effectiveness of business communication from the linguistic and socio-cultural viewpoint. The business communication as a cross-cultural issue.
курсовая работа, добавлен 27.04.2013Letter writing - is an essential part of communication, an intimate part of experience. Business letters thought lexics correspondence: a sampling of contract phrases, foreign esoteric words, some words against passive. Examining English business letters.
курсовая работа, добавлен 13.09.2011Анализ возможностей форматирования знаний с учётом природы языковых структур в когнитивной лингвистике. Осмысление роли форматирования знаний об атрибутивных словосочетаниях в английском языке, который репрезентован когнитивной матрицей HAIR BEAUTY.
статья, добавлен 18.06.2021Определение концептом способа членения мира в той или иной культуре. Образование и формирование концептов в сознании людей. Метафорическое осмысление явлений. Когнитивно-коммуникативные стратегии метафоризации. Движение и развитие как форма существования.
статья, добавлен 25.06.2013The market for the vending business. Business mission and strategy. Sources, uses of funds. Vending business in Kazakhstan. Marketing and pricing strategy of the Taraz vending company. Financial plan, seasonal data. Projected income statement, cash flow.
бизнес-план, добавлен 22.11.2011