Customer relationship management
Purpose of customer relationship management (CRM). History, definition and underpinning theory of CRM. Potential benefits and disedvanteges of CRM. Steps to improve CRM. Behavioral patterns and segments. CRM applications and their customer types.
Подобные документы
Goals of the CRM systems. Functions of the customer relationship management. Artificial intelligence and cloud technologies in the customer relationship systems. The development of the customer relationship management systems. Chat bots integration.
дипломная работа, добавлен 13.07.2020Изучение понятия Customer Relationship Management, стратегии поведения компании, позволяющей управлять жизненным циклом клиента в организации. Анализ типов классификации CRM-систем. Характеристика проблем, возникающих при отсутствии единой системы CRM.
реферат, добавлен 27.05.2013CRM (Customer Relationship Management) – управление отношениями с клиентами. Преимущества клиенториентированного подхода к бизнесу. Функционирование и виды CRM-систем. Инструменты, которые включает в себя технология управления отношениями с клиентами.
курсовая работа, добавлен 22.09.2014Понятие и сущность Customer Relationship Management, основные положения, отражающие сущность процесса управления взаимодействия с клиентами. Анализ инструментов маркетинга, используемых CRM-системами. Возможности CRM-системы в рамках концепции CRM.
статья, добавлен 04.07.2022Customer service strategy of an industrial enterprise in the context of the implementation of the concept of strategic management. Features that characterize customer service with high quality. Measures to motivate employees to quality customer service.
статья, добавлен 19.11.2021The analysis of reports on the last researches in area of project management office. Comparison of approaches in project management at the entities with PMO of different levels of a maturity and without it. role and objectivity of the customer feedback.
статья, добавлен 25.02.2016One the representatives of the external environment is the patient, whom the author of the scientific article called a "customer", because for each person, money goes to the health care organization, which affects the normal functioning of the hospital.
статья, добавлен 31.01.2024Сущность понятия системы источников финансирования инновационной деятельности. Инновации в проекте компании со средствами внедрения Customer Relationship Management. Возможные пути создания благоприятного инновационного климата в российской экономике.
курсовая работа, добавлен 12.03.2016Customer orientation as a key to a strong competitive position. Application of scenario planning for adjustment and forecasting of external instability. Comprehensive analysis of the development of customer orientation of the gas distribution enterprise.
статья, добавлен 23.11.2022Theoretical background of CRM concept. Company description and key financial figures. Company and existing CRM system. Study of previous customer satisfaction analyses in company. Estimation of CRM usage and customer satisfaction and regression analysis.
дипломная работа, добавлен 18.07.2020Анализ применения управленческого учета в торгово-промышленных компаниях. Использование системы управления взаимоотношения с клиентами CRM (Customer Relationship Management) в организации управленческого учета. Анализ центров финансовой ответственности.
статья, добавлен 29.07.2018The stimuli that have the greatest impact on change are unexpected fluctuations that usually occur from the outside environment. One of the priority factors that has strong impact on the success of the company is users of the goods or services provided.
статья, добавлен 14.04.2022The essence of the contractual approach to the organization's activities and the assessment of the role of non-financial indicators in making management decisions. Analysis of customer satisfaction and the value of non-financial indicators in a crisis.
курсовая работа, добавлен 21.08.2020The role, significance of the introduction and subsequent certification of management systems in the activities of a modern enterprise. Approaches to control the business results of the organization, the degree of customer satisfaction and their needs.
статья, добавлен 31.01.2018A comprehensive series of tests of new civil aircraft before delivery to the customer. Troubleshooting before operating aircraft. The significance of testing for aircraft production. Prospects for the development of aircraft testing in the future.
статья, добавлен 20.03.2024Research on Gender Aspects of Management. Study of the relationship between the features of management activities and the style of leadership from the point of view of gender typing. The role of these factors in terms of improving management efficiency.
статья, добавлен 06.09.2021Рассмотрение акцентов, на которые следует обратить внимание перед началом внедрения в фирме системы управления взаимоотношениями с клиентами - CRM (Customer Relationship Management). Матричный подход к измеряемым параметрам для выбора тактических решений.
статья, добавлен 29.01.2019The concept of behavioral risk management. Using the method of behavioral Economics and predictive analysis to reduce the cost of enterprise-related health problems and conduct of personnel in the workplace. The process of improving risk management.
статья, добавлен 28.09.2016Consideration of the benefits of using digital technologies in management, which helps to improve management efficiency and strengthen the financial well-being of the enterprise. Analysis of need to implement information and communication capabilities.
статья, добавлен 27.01.2022Explores the relationship between the formulation and management of long-term and short-term plans, the philosophy of management, the current state of production management. Delves into the internal mechanics of enterprise economic management innovation.
статья, добавлен 19.03.2024The analysis of the humanistic management culture, its features and key factors of development in the conditions of industrialism. The study of social phenomena and processes, the fundamental provisions of the theory and history of management culture.
статья, добавлен 31.05.2022Emphasize that personnel management of domestic enterprises remains an important problem. Analysis of personnel management, which carried out through management of labor potential, which is evaluated of the development of the personnel's labor potential.
статья, добавлен 16.10.2023The definition of the basic essential features that allows to build a strategy of management of educational potential of the employee. Quantitative-qualitative analysis and determination of factors and catalysts for the development of this potential.
статья, добавлен 27.10.2016Study of the main ways of managing economic processes and participants in production with the lowest costs of material, financial, energy and labor resources. Analysis of the relationship between production efficiency and management improvement.
статья, добавлен 15.11.2022- 25. Choosing logistics service suppliers: customers` perspective in benchmarking container terminals
Development of a customer-oriented model that allows benchmarking of container terminals. This model takes into account the consumer's preferences regarding the importance of certain attributes of a port. Typology of consumers based on their preferences.
дипломная работа, добавлен 30.10.2017