From Trust to Turmoil_Analysing Customer Attitude Changes in the Face of Product-Based and Morality-Driven Scandals
Background and Research Gap, оverview of customer attitudes. Relevant theories for studying attitude changes. Brand love, responsibility. Definition and types of scandals, product-based scandals. Moral-based scandals, identification of research gap.
Подобные документы
Researching the key generating markets for destination "Bulgaria" to outline the characteristics of demand for tourism products. The results of the international research in 2013. Result of world-wide and European surveys of the main generating markets.
статья, добавлен 19.12.2016- 102. Ikea case
The scope of business of the company. The efficiency of the global brand. Competitors of the company and compare them. The defenses of the brand in target markets. SWOT analysis of the company (strengths and weaknesses, opportunities and threats).
доклад, добавлен 09.05.2015 Prospects for Ukraine’s integration into the European Education Area. Features of the organization of marketing of educational institutions. Development of distance learning. The use of the Armstrong model for non-profit subjects in the research sphere.
статья, добавлен 23.02.2017The purpose of the research of article is to highlight the basics of the origin of advertising and advertising activities both in the world and in Ukraine in particular; study of the impact of advertising of various types on consumer demand and choice.
статья, добавлен 16.07.2023The characteristics of market research services. The features of the demand for spa services. The functional components of the resort enterprises and features of organization of spa business. Government regulation of resorts, tourism and distributors.
статья, добавлен 25.11.2016The conceptual approach to strategy and long-term marketing program of brand management. The current approach to brand management at companies of the Republic of Kazakhstan. The program of brand management is offered on the basis of consumer loyalty.
статья, добавлен 28.09.2016Methods used for popularization of science and scientific institutions. Analysis of the main scientific logistics laboratories and schools in the Russian Federation and the world. The popularization of science and researches' results in Russia.
дипломная работа, добавлен 18.07.2020Conceptual Framework of Film Distribution. Results of Interviews Conducted with Industry Experts. Case Studies of Establishing Film Distribution, Glukoza Production. Research outcomes and managerial implications. Recommendations for further research.
презентация, добавлен 23.12.2015Coding of visual information based on the means of verbal stylistics. Determination of various visual stylistic devices on the material of commercial and social advertising. Investigation of the specifics of the hidden nature of the suggestive influence.
статья, добавлен 18.06.2021Big data as the most important things of any organization. For small and medium enterprise, it is tough to maintain IT team sections. How these small and medium enterprises can be benefited by using these big data tools we figure out these solutions.
дипломная работа, добавлен 01.12.2019Analysis of forum materials and marketing research, survey database analysis. Theoretical framework, empirical evidence. Marketing reports, theoretical thematic analysis of qualitative data themes and sub-themes. Hard studying and working periods.
дипломная работа, добавлен 15.09.2020Model development based on the concepts of technology adoption, reinforcement expectations and information systems duration. Use of the website and internet services to make purchases of household appliances. Confirmation of online shopping expectations.
статья, добавлен 09.08.2021A distinctive feature of modern advertising as a logical component of the marketing system. The role of advertising in the service sector. Authenticity, clarity, purposefulness, humanity, knowledge-based, as a necessity for commercial advertising.
статья, добавлен 03.02.2021Информационные технологии и возможность решения маркетинговых задач. Программные продукты CRM на российском рынке. Предпосылки построения системы взаимоотношений с клиентами на предприятии. Основные CRM-системы, используемые в электронной коммерции.
курсовая работа, добавлен 15.11.2009Classification of scholarly research in sustainable supply chain management in terms of its main paradigms. Review of research work centred around the circular economy paradigm. analytical modelling and decision-support approaches adopted in literature.
статья, добавлен 27.02.2020Based on an analysis of world trade in services, the most important areas of regional trade agreements have been identified. Finding ways to expand agreements on partnership and cooperation in the provision of services (for example, transport services).
статья, добавлен 06.10.2018The strategy which will enable the company to get new customers as a result of smart and efficient online marketing. Implementing Search Engine Optimization to attract new prospects. Using social media channel as a main way to contact with end-users.
дипломная работа, добавлен 01.08.2017Study of the relationship of global marketing and advertising with the cultural characteristics of countries in the economy. Analysis of the approaches of transnational corporations to the formation of strategies. Basic elements of global marketing.
статья, добавлен 01.02.2022Means of motivation of potential consumers. Analysis of the possibilities of print advertising in the XX century. The study of the style features of fonts, graphic decorative elements and the nature of images in advertising messages of Kyiv periodicals.
статья, добавлен 05.06.2022The article outlines methodological aspects of the role of digital marketing in the process based on the analysis and systematization of theoretical and practical approaches to a comprehensive assessment of the business marketing activity efficiency.
статья, добавлен 04.12.2023Peculiarity of studying the theoretical aspects of Ukraine's strategic partnership. Research on the assessment of parity of foreign trade relations between countries using branding as a tool for managing the competitiveness of the national economy.
статья, добавлен 19.01.2022The reasons for the slower decline in demand for Premier League football matches in Russia compared to the top 10 European leagues. Factors affecting the attendance of the games of the Russian Premier League, based on field indicators of football clubs.
дипломная работа, добавлен 01.12.2019The approaches of a marketing concept for the cooperation between profit and non-profit sectors. The usefulness of a partnership, based on interconnection of sectors. The initiation of long-term partnerships of business entities, non-profit organisations.
статья, добавлен 30.08.2016Classical and contemporarymodels of purchase funnels. Customer Journey vs. Sales Funnel: comparative analysis. Patient journey mapping in pharmaceutical industry. Instruments of marketing communication in pharmaceutical business, managerial implications.
дипломная работа, добавлен 01.08.2017This article deals with innovative marketing technologies. The purpose of the article is to study the marketing influence factors on the management system of a company, the vectors which lead to the design of an enterprise’s administrative structure.
статья, добавлен 19.07.2020