Etymological memory of a word in designating sociocultural stereotype
Semantic analysis of the word flapper as a designation of the sociocultural stereotype of the 1920s in America. Motivation of the designation of the primary image as its kinetic characteristic. Perception of youth and immaturity on a metaphorical basis.
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Lexicology as stimulation of systematic approach to the facts of vocabulary. The internal structure of the word or its meaning and semantic structure. The etymological doublets, their meaning and word-building. Morpheme as a small unit of the word.
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