Luxury and avatars: an experince of innovation?
The leading luxury fashion brands in product design and brand communications. The ability of brands to work with digital design in terms of aesthetics and three-dimensional structures due to the development of digital technologies, complex visuals.
Подобные документы
Brief description of the world's leading brands. History of Air Jordan Company, issue of sports footwear for basketball clubs and public consumption. Creating clothing chain Inditex and Zapa. Opening salons of fashion of Chanel for the secular elite.
презентация, добавлен 14.04.2015Theoretical formulation of the place of the brand among the marketing communications in the tourist business. The experience of the leading destinations and tourism enterprises in the formation of brands. Technology for building the tourist brand.
статья, добавлен 25.08.2016Characteristics of graphic design and its potential as a tool for digital marketing. An overview of graphic design as a key way of communicating information about a product or service through visual means. The role of graphic design in marketing.
статья, добавлен 16.01.2024Characteristics of the place of the brand among marketing communications in the tourism business. Analysis of the experience of leading destinations and tourism enterprises in the formation of brands. Research of technology of building a tourist brand.
статья, добавлен 09.01.2019Features of the relationship between verbal and nonverbal components of advertising of world-famous brands. Research of the specific influence of the emotional factor of a particular brand's popularity on the figurative parameters of advertising.
статья, добавлен 16.01.2022The use of information systems and digital technologies in the organization of logistics processes. Management of relations with consumers of enterprises of various types of economic activity in the conditions of rapid development of the digital economy.
статья, добавлен 16.01.2024Problems of imitation of brands in the specific conditions of the postmodern economy, when material objects are actually replaced by their simulacra. Ramification of the terms "brand leader", "brand imitator" in the English-speaking Internet environment.
статья, добавлен 27.06.2021Brand is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Nestle's corporate business principles. History of Ford Motor Company. Products of McDonald's Corporation.
реферат, добавлен 27.03.2013The mission must be emotional to create a sense of faith in the brand in the target audience and encourage it to decision-making. It is important to correctly use linguistic tools to create certain emotions and reflect sustainable brands’ values.
статья, добавлен 24.05.2023The brand advertising in the mass media. The beliefs of consumers modern way of interactive mass media. Benefits of using trademarks of celebrity brand brands. Celebrity-product endorsement equity. Managerial perspective on celebrity endorsement.
статья, добавлен 12.05.2018Native advertising - the way to pay attention to the particular brand in the context of the site and user interests. Influencers - one of the main instruments for pushing brands to change their assumptions about how to engage the target audience.
дипломная работа, добавлен 24.08.2020Special events – мероприятия по продвижению торговых марок, услуг и компаний с помощью событий (развлекательных мероприятий, светских тусовок). Luxury goods: специфика PR-акций для продвижения. Special Events для продвижения Luxury goods в примерах.
дипломная работа, добавлен 21.11.2017Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.
дипломная работа, добавлен 13.07.2020- 14. Digital technologies of public marketing in the field of tourism and hotel and restaurant business
Possibilities of using digital marketing mechanisms in public administration. Study of digitization of tourism and hotel and restaurant industry. Development of a number of proposals for the digital transformation of public marketing in this area.
статья, добавлен 22.08.2022 Definition of marketing, its objectives and model of process. Product, price, promotion, place. Consumer behavior, market research. Segmentation, targeting and positioning. Brands, price strategies, direct mail and email, digital media, social networks.
презентация, добавлен 28.08.2015Establishing the main characteristics of consumers of the fashion industry in Ukraine. Research of consumer behavior of Ukrainian women. Study of goals and tools of clothing design. The role of multi-brand shopping centers in the industry of fashion.
статья, добавлен 22.06.2022Symmetry as a way of shaping, creating an image of dynamic visual communications. Consideration of dynamic visual communications as a sphere of interaction between a person and the environment. Rethinking how to design based on the principles of symmetry.
статья, добавлен 25.04.2022Analysis of the international beauty brands content marketing on instagram and facebook. Review existing literature on the topic: the definition and the concept of the term "customer engagement". Making of recommendations for global beauty brands.
дипломная работа, добавлен 02.09.2018Аналіз ролі digital-маркетингу в загальному спектрі маркетингової діяльності бізнесу. Еволюційний аспект розвитку цифрового маркетингу. Диверсифікація підходів до визначення поняття digital-маркетингу, відмінність між digital- та інтернет-маркетингом.
статья, добавлен 17.10.2022Definition of "Music industry" participative web and user generated content. Trends in the music industry, the need for digital marketing. The musical preferences of Russian consumers. Changes in demand for music services caused by the COVID-19 pandemic.
дипломная работа, добавлен 18.07.2020Creating an effective mechanism for developing an SMM-strategy for a company’s product brand is a key aspect for achieving success in this direction. Analysis of the target audience, definition of goals, selection of platforms, creation of content.
статья, добавлен 18.12.2023Features of design thinking. Functions of graphic design in advertising. Its methodological aspects from a marketing standpoint. Rules for achieving the quality of graphic design. Approaches for the formation of the project activities in this field.
статья, добавлен 15.08.2022The main problems of digital marketing based on artificial intelligence. Integration of artificial intelligence into existing systems. The essence of digital marketing, studying capabilities. Prospects, consequences of development, implementation of AI.
статья, добавлен 19.03.2024Особливості використання digital-маркетингу в індустрії виробництва цементу. Специфіка застосування каналів digital-маркетингу у різних галузях промисловості. Перспективи розвитку digital- маркетингу для формування позитивного іміджу виробників цементу.
статья, добавлен 15.04.2024Digital-коммуникации: сущность, подходы, тенденции. Стратегия продвижения в цифровом пространстве. Особенности digital-коммуникаций в сегменте B2B на примере компании "Walter AG". Ключевые особенности сегмента. Cпецифика digital-коммуникаций компании.
дипломная работа, добавлен 26.12.2019