Banking marketing development trends in the context of digitalization
Study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. Increasing penetration of the Internet into the banking system. Review of the main digital banking marketing tools.
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Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).
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