Anchor tenant's influence on consumer shopping mall choice

Analysis of the commercial real estate market. Impact of shopper demographic profile on perception of anchor store and entertainment industries. Survey as the main method of collecting data in the development and correction of marketing strategies.

Подобные документы

  • Consumer market analysis is part of a successful business. Consideration of the concept of Big Data as a factor in the transition to a personalized approach in the study of consumer behavior. Big Data and its impact on the marketing activities companies.

    статья, добавлен 23.03.2020

  • Market research of the cosmetics and skin care industries. Consumers of cosmetic products and their preferences. Review and analysis of consumer survey results, development of recommendations for Asian brands operating in the market or entering it.

    дипломная работа, добавлен 17.07.2020

  • The role of the construction industry in the development of the national economy. The choice of marketing strategy as a key to the marketing opportunities of real estate companies. Proposals for expanding sales of real estate and construction companies.

    статья, добавлен 28.09.2022

  • The effect of the number 13th on customers' desire to buy tickets or undergoing plastic, cosmetic surgery. Analysis influence superstitions from consumer choice. The additional regression regarding the scheduling of plastic surgeries and the moon phase.

    дипломная работа, добавлен 10.12.2019

  • The impact of brand image on consumer choice of branded products in Nigeria automobile market. A sample of respondents was selected using convenience method in Surulere Local Government on the Mainland of Lagos State. Results of the regression analysis.

    статья, добавлен 26.09.2020

  • The factors of development of the market of intermediary services are investigated. Its main levels of functioning as a marketing system are defined. Analysis scheme of factor influence upon the development of intermediary services market is given.

    статья, добавлен 28.09.2016

  • Analysis of the dynamic approach to the formation of marketing strategies to capture regional markets. The development of a two-level dynamic model of regional market of domestic gas meters. The analysis of the ranking of markets as objects of research.

    статья, добавлен 28.09.2016

  • Marketing as one of the many and very important tools undergoing a process of change regarding the use of the Internet. The main stages and directions of the development of Internet marketing, the impact of globalization and the presence of consumers.

    статья, добавлен 19.09.2024

  • The correlation between public perception and its impact on brand value growth. Study of the essence, principles and directions of potential sustainable marketing strategies aimed at meeting consumer expectations, strengthening business competitiveness.

    статья, добавлен 02.10.2024

  • The History of Gillette company, its market environment in India, competitors and consumers. Analysing of targets and elements of marketing strategies and segmentation. Essentials of marketing mix. Feature of product, pricing and promotion strategies.

    курсовая работа, добавлен 15.05.2011

  • An analysis of the threat of an environmental crisis and an assessment of the current imbalance in the environment. Increase environmental awareness and develop a strategy of "green marketing". Perception by consumers of its factors in the estate sector.

    статья, добавлен 27.09.2016

  • Analysis of marketing strategies that can be used by start-up companies to ensure rapid growth, attract customers and create a brand identity. Development of a multi-criteria model of optimization of marketing strategies. Overview of resource allocation.

    статья, добавлен 16.06.2024

  • Software development for an online store. Representing the company in the Internet, expanding the potential customer base, supporting the recognition of the brand, increase awareness, public awareness. Organization of commercial activities of the store.

    статья, добавлен 30.04.2019

  • Summary about activity of company, specific of service and services, competitiveness. Segmentation and market tendencies, marketing's programs and commercial strategy, planned profit and possible losses. Drafting of financial plan of enterprise.

    презентация, добавлен 08.12.2010

  • Tools that allow for the analysis of individual areas of the trade range. The adoption of complex decisions related to the development of strategies, the choice and the formation of trading range, pricing, movement and presentation of goods in the store.

    статья, добавлен 06.02.2019

  • The existing conditions need developing the new approaches to managing the economy from the standpoint of marketing, forecasting and developing the strategies to ensure the effectiveness of the functioning the individual industries and the state.

    статья, добавлен 26.12.2023

  • Marketing channels and omni-channel marketing analytics. Segmentation of users based on contest status. Development of recommendations for marketing strategy in E-mail channel for real company based on CRM data analysis. Identification of the problem.

    дипломная работа, добавлен 23.09.2018

  • Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.

    дипломная работа, добавлен 13.07.2020

  • Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.

    доклад, добавлен 29.05.2016

  • Analysis of forum materials and marketing research, survey database analysis. Theoretical framework, empirical evidence. Marketing reports, theoretical thematic analysis of qualitative data themes and sub-themes. Hard studying and working periods.

    дипломная работа, добавлен 15.09.2020

  • The impact of war on entrepreneurship, methods and mechanisms of marketing in the event of a military conflict. Research of real indicators of marketing effectiveness. The impact of the unique factor of war on the change of management and marketing.

    статья, добавлен 26.04.2023

  • Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.

    статья, добавлен 31.01.2018

  • Marketing is a general term used to describe all the various activities involved in transferring goods and services from producers to consumers. Macro- and micro-marketing. The target marketing concept. Competitive Strategies. Internet marketing.

    реферат, добавлен 06.12.2011

  • Modern marketing concept. Using market research as an action tool. Consumer behavior in marketing. The concept of product. Product’s time of life. Marketing price, package, brand. Objectives and strategies of advertising. Getting outstanding advertising.

    учебное пособие, добавлен 24.12.2013

  • Models of the consumer choice process. Affect and Non-Conscious Processes. Review recent research in a number of different aspects of the consumer choice domain and highlight work that suggests that nonconscious components may play an important role.

    статья, добавлен 14.03.2014

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.