Digital platforms as tools for modern digital marketing
The factors for intellectual capital growth at digital companies that use digital platforms for business processes, use the potential of digital transformations to change the structure of assets with the dominance of intangible assets over tangible ones.
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The main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital marketing.
??????, добавлен 04.09.2024Characteristics of digital marketing and its role for modern business. Basic analysis of the video game industry in the United States, China, Germany, France and Russia. Consideration of Ubisoft's digital marketing strategy in different countries.
???????????? ??????, добавлен 13.07.2020- 3. Digital technologies of public marketing in the field of tourism and hotel and restaurant business
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??????, добавлен 22.08.2022 The article outlines methodological aspects of the role of digital marketing in the process based on the analysis and systematization of theoretical and practical approaches to a comprehensive assessment of the business marketing activity efficiency.
??????, добавлен 04.12.2023Characteristic the impact of digital marketing on the communication of football clubs and to make suggestions for the improvement of communication. has shown that digital marketing is a very broad concept, encompassing many different online tools.
??????, добавлен 28.07.2023Analysis of the impact of informatization and digitalization on business and society. Stimulating demand, promoting the use of digital technologies in various sectors of the Ukrainian economy. Transformation of forms and methods of marketing management.
??????, добавлен 15.04.2024?????? ???? digital-?????????? ? ?????????? ??????? ????????????? ?????????? ???????. ??????????? ?????? ???????? ????????? ??????????. ?????????????? ???????? ?? ?????????? ??????? digital-??????????, ??????????? ??? digital- ?? ????????-???????????.
??????, добавлен 17.10.2022The aim and purposes of digital marketing. Research of the latest trends in the formation of the brand image, taking into account digital marketing. Justification of approach of using a social network to create and differentiate brands in practice.
??????, добавлен 24.06.2024The main problems of digital marketing based on artificial intelligence. Integration of artificial intelligence into existing systems. The essence of digital marketing, studying capabilities. Prospects, consequences of development, implementation of AI.
??????, добавлен 19.03.2024?????????? ???????????? ???????????? ???????????? digital-??????????? ? ??????????. ?????????? ??????? ??????????? digital-??????????? ? ????????????? ???????? ????????, ??????? ???? ?????, ?????????? ?? ??????????? ???????, SMM, Influence Marketing.
??????, добавлен 20.07.2024The use of information systems and digital technologies in the organization of logistics processes. Management of relations with consumers of enterprises of various types of economic activity in the conditions of rapid development of the digital economy.
??????, добавлен 16.01.2024??????????? ???????????? digital-?????????? ? ????????? ??????????? ???????. ????????? ???????????? ??????? digital-?????????? ? ?????? ??????? ?????????????. ??????????? ???????? digital- ?????????? ??? ?????????? ??????????? ?????? ?????????? ???????.
??????, добавлен 15.04.2024Digital-????????????: ????????, ???????, ?????????. ????????? ??????????? ? ???????? ????????????. ??????????? digital-???????????? ? ???????? B2B ?? ??????? ???????? "Walter AG". ???????? ??????????? ????????. C???????? digital-???????????? ????????.
????????? ??????, добавлен 26.12.2019- 14. ????????????? ??????????? ?????? digital-???????? ?????-?????????? (?? ??????? Easy Digital Agency)
???????? ? ??????????? ?????? ? ????? digital-??????????. ??????? ? ?????????? ??????. ?????????? ????????????? ? ????? digital-??????????. ??????????? ?????. ?????? ????????????? ????????? Easy Digital Agency. ????? Digital-???????? ?????-??????????.
????????? ??????, добавлен 23.12.2019 Definition of "Music industry" participative web and user generated content. Trends in the music industry, the need for digital marketing. The musical preferences of Russian consumers. Changes in demand for music services caused by the COVID-19 pandemic.
????????? ??????, добавлен 18.07.2020??????? ??????????? ???????? ???????????? ?? ???????? ????????? ???????????? ??????? digital-??????????. ?????????????? ??????? ??????????, ?????????? ????????? ???????????? ?? ????????? ???????????? digital-??????????. ???????? ?????????????? ??????????.
??????, добавлен 30.05.2022Study of the main opinions of scientists regarding e-commerce. Assessment of digital sales growth from the development of the Internet and the increase the users of social networks. Using the Scopus information platform to elaboration business models.
??????, добавлен 20.07.2024???????? ??????????? ? ????? ???????? digital-?????????? ?? ?????????. ?????????? ???? ? ?????????? ???? ??? ??????. ??????????? ??????????? ?????. ????????????? ??????? ????????????? digital-??????????. ????????????? ?????? ???????? ?????? ??????????.
????????? ??????, добавлен 31.08.2016??????????? ???????? ???????? ?? ?????????? ???????? digital-marketing ? ???????? ?????? ??????????????. ?????????????? ???????? ???????? ???????? ????????? ??????????. ????? ???????? ????????? ????????? ?? ??????? ???? ? ????? ????????? ??????????.
??????, добавлен 10.10.2024?????????? ????????? ??????????? ??????? ? ??????? digital-???????????? ?? ????? ????????. ?????? ????? ??????? ???????? ???????????? ?? ?????? ????????-???????? ? ????????. ???????? ?????? ?? digital-??????. ?????????? ???????? ????????? ??? ???????.
??????, добавлен 31.08.2020??? ??? ????????? ??????????????? ?????????? digital-??????????, ??????? ????????? ?? ??????????? ?????? ??????? ? ??? ????????? ? ?????????? ?????. ?????? ???, ??????????? ??????????? ?? ?????????? ???????????? ??? ???????????? ???????? ????????.
??????, добавлен 13.09.2024?????? ???????? ?????????? ???????? ??????? ????? ???????? ?????. ????????? ????? ???????????? ????????? ???????????? ??? ???????? ????? digital. ?????????? ???????????? ????????????? ? ???????????? ???????????? ??? ?????????? ????????? ???????.
??????, добавлен 20.08.2018?????? digital-?????????? ?? ????? ???????????. ???????????? ???? ????????????, ??????? ?????????-?????????? ?????????? ??????????. ????? SEO-???????????, ?-mail ??????????, SMM, ??????????, ???????-??????????, SERM ?? ???????????? digital-??????????.
??????, добавлен 15.08.2022Global trends in the development of retail trade in the post-pandemic period. Basic principles of digitalization of the economy of Ukraine. Analysis of trends in digital transformation of business processes. Consumer problems in the e-commerce segment.
??????, добавлен 07.08.2022????? ?????????????? ???????????????? ?????? ? ?????????? ?????. ???????????? ???????????? ????????????? ??????? ?? ????????? ? ??????? ? ?????????. ???????? ???????? ??????? digital-?????????? ?? 2015 ???. ??????? ??? ???????????? ? ?????????? ??????.
??????, добавлен 19.05.2015