More than a signboard: the name of a store in the speaker’s mental lexicon
Representation of onyms (names of stores) in the lexicon of movies. Injecting a part of the concept into the formation of a manifestation about the cognized sphere. A look at the subframe storenames on the materials of the survey of residents of Kiev.
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Militarism - a typical characteristic of modern human culture, which is reflected in the names of games and is supported in the semiosis of cyberspace by signs-militaronyms. Advertising like a very important civilizational form of human activity.
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