Characteristics and main tasks of marketing research
Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.
Подобные документы
Omnichannel as a new approach to the company's activities in an integrated environment that combines online and offline channels. Three periods in the development of relevant research, the most cited works. Analysis of research topics of each period.
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статья, добавлен 18.04.2023- 5. Marketing
Marketing is managing profitable customer relationships. The functions of marketing are: Researching, Buying, Product development and management, Production, Promotion, Standardization and grading, Pricing and Distribution, Risk bearing and Financing.
реферат, добавлен 20.10.2013 The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.
статья, добавлен 16.11.2022Marketing trends for companies: development of ways to satisfy customers, formation of their loyalty to the brand, development of competitive strategies. Examples of using the concept of customer orientation in a trade organization with the help of AI.
статья, добавлен 10.10.2024Modern marketing concept. Using market research as an action tool. Consumer behavior in marketing. The concept of product. Product’s time of life. Marketing price, package, brand. Objectives and strategies of advertising. Getting outstanding advertising.
учебное пособие, добавлен 24.12.2013The main problems formation marketing concept of the management strategic planning enterprise activity. Methodical approach to setting up a marketing information system basis of effective model building marketing information system of the enterprise.
статья, добавлен 16.11.2020Customer is the main hero of online trade game, so there are online marketing communications to be involved to use the conception of social-ethic marketing. Personification influences on the instruments and online marketing communications approaches.
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статья, добавлен 26.11.2022 The main stages of video production. Characteristics of available resources and capabilities of the company. Consideration of the target audience and competitors. Strategic business plan. Marketing activities for product promotion and sales analysis.
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курсовая работа, добавлен 22.04.2013The processes of marketing communications in the context of informatization and digitalization of society. The problem of oversaturation of information platforms with content is considered. As a solution, it was proposed to use influencer marketing tools.
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статья, добавлен 23.09.2021Familiarization with representative logo and corporate identity design "National Geographic society". Consideration of the meaningful foundations of research-based marketing high performance integrated technologies to win and keep consumers from NG.
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контрольная работа, добавлен 29.10.2014Marketing as one of the many and very important tools undergoing a process of change regarding the use of the Internet. The main stages and directions of the development of Internet marketing, the impact of globalization and the presence of consumers.
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статья, добавлен 30.07.2016The role of the construction industry in the development of the national economy. The choice of marketing strategy as a key to the marketing opportunities of real estate companies. Proposals for expanding sales of real estate and construction companies.
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статья, добавлен 21.10.2019Application of information communication methods as an element of success, digital marketing has a place among them. A set of indicators of the effectiveness of advertising and their impact on business processes. Trends in the development of this tools.
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