The role of psychological knowledge in marketing communications
Highlighting the peculiarities of the implementation of the results of psychological research for the development of marketing. Analysis of the main influence of psychological knowledge on the effectiveness of marketing communications and advertising.
Подобные документы
Analysis of the results of an empirical study of behavioral activity, affectation and manifestations of youth dominance in a situation of interpersonal interaction. Consideration of psychological features of interpersonal interaction in adolescence.
статья, добавлен 17.02.2022Theoretical and psychological approaches to the substantiation of psychological peculiarities of understanding the image of "I am a professional" as a component of the "I-concept" of the personality of future specialists in socio-occupational professions.
статья, добавлен 09.01.2019Determination of the features of capitalization of psychological resources in the way of psychological and personal resources. Capitalization of resources in the way of psychological resourcefulness, the possibility of self-interpretation, self-change.
статья, добавлен 09.03.2023Analysis of psychological grounding techniques to simplify the process of interaction between teacher and student, increasing his psychological comfort. Review of criteria for psychological health of students in distance (or face-to-face) classes.
статья, добавлен 20.03.2024The psychological features of development of professional competencies of future teachers are revealed in the process of professional training. The tendency of higher educational institutions and the system of vocational education has been revealed.
статья, добавлен 28.12.2017Factors which are related to members' psychological empowerment of community organizations. Identification the factors that advance work to address collective interests. Influence on the psychological empowerment of the factors of the "resources" group.
статья, добавлен 16.02.2018The psychological structure of personality is the subject of postmodern sociocultural analysis. The role of psychoanalytic anthropology in the choice of strategies of the philosophy of culture in the field of the mental structure of the individual.
статья, добавлен 21.02.2022The essence and mechanisms of one of the psychological phenomena - the experience of "deja vu". Hypotheses of the nature of the phenomenon of "deja vu", analysis of their shortcomings. The concept of psychological mechanisms underlying this phen
статья, добавлен 06.02.2019Sense didactics - the sphere of personal senses starting psychological mechanisms of underlying formation and realization of individual talent. The main factors influencing the nature of cognitive and behavioral activity of students in high school.
статья, добавлен 09.02.2019Consideration of the peculiarities of the influence of the environment of the orphanage on the psycho-emotional development of children. Social adaptation as a socio-psychological process. Analysis of institutions for the prevention of child neglect.
статья, добавлен 06.02.2019Background and Early Years of the 52nd Chapter of the American Psychological Association. Evaluation of the contribution of students to the development of the organization. Analysis of global leadership opportunities for work in the field of psychology.
статья, добавлен 15.06.2023The results of the empirical research of personal and social-psychological factors of fighting trim of groups of fast reaction and sub-units of security of composite battalion of control post of incorporated grouping of armies in the Chechen Republic.
статья, добавлен 06.02.2019Analysis of professional development of nurses in the process of professional training. Specifics of the work of specialists with severe somatic patients, ensuring appropriate socio-psychological conditions in the process of their professional training.
статья, добавлен 19.01.2023Review of psychological adaptation of novice teachers. Factors of its formation. Insights into socio-psychological adaptation thanks to clarification of the characteristics of differently adapted teachers. Ways to prevent psychological maladjustment.
статья, добавлен 21.05.2023Essence of intrapersonal conflict, analysis of foreign and domestic literature on this problem. The necessity to develop social psychological training as one of the methods of neutralization of intrapersonal conflict and re-cut of data is substantiated.
статья, добавлен 12.05.2018The article is devoted to the theoretical study of metaphor as a means of influencing personality in psychological science and practice. The works of national and foreign researchers who have studied the phenomenon of metaphor are also analyzed.
статья, добавлен 08.01.2024Analysis of the impact of prisoners' personal characteristics on social, psychological and socio-psychological adaptation in conditions of deprivation of liberty. Factors contributing to the adaptation of prisoners to prisons, approaches to managing.
статья, добавлен 06.03.2018Consideration of the human cost of Russia's full-scale invasion of Ukraine. The impact of war on the psychological well-being of Ukrainians. The development of military mentality among Ukrainian soldiers, the problem of their readaptation into society.
статья, добавлен 21.03.2024Approaches to the whole man-machine system optimization. The consideration of psychological factors in the development of new technical means of activity and modernization of the available ones. The man-machine system development and exploitation.
статья, добавлен 13.08.2017Determination of psychological resources in the self-realization of the individual. Existential and professional configurations of self-realization. Influence of creativity, coherence, mercy, manifestation of emotions on self-actualization of personality.
статья, добавлен 17.06.2022- 71. Psychological approaches to the organization of facilitative interaction at the lessons of English
Psychological approaches on which facilitative interaction is based. Personal qualities that should be inherent in a teacher. Isolation and research of the main guidelines of the teacher-facilitator. Ways of implementation of facilitative guidance.
статья, добавлен 09.12.2022 Active methods of socio-psychological learning for development, self-improvement and self-realization of personality. Analysis of the psychological characteristics of people of different age groups, determining the scope of their leisure preferences.
статья, добавлен 12.04.2018Study of conversational and emotional characteristics of Internet users. Defining predictors of journalistic discourse. Conducting factor analysis of Internet texts, assessment of their stylistic expressiveness and psychological understanding by students.
статья, добавлен 07.10.2021It is discussed how a Cross-cultural study should be designed and presented or which factors may be considered in terms of the culture in order to obtain valid results. The psychological implications of intercultural communication will be treated.
статья, добавлен 09.01.2019Substantiation of the peculiarities of the implementation of modern methods of auxiliary and alternative communication in the process of psychological support of children with autism spectrum disorders. Content of the paradigm of complex support.
статья, добавлен 16.07.2023