Reputation capital as the factor of competitive recovery of Ukrainian enterprises on the international market
The interference and interconnection of reputation of the state and a single enterprise has been confirmed by analysis of Ukraine’s positions in key world rankings. The discourse analysis of texts written by the representatives of global operating.
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Analysis of the results of the study of the compliance of elements of reputation with the components of the management system; and organizational development of socially oriented business enterprises in the context of their connection with certain stages.
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