Social marketing in the system of local government
The use of marketing in public administration, determining the nature of social marketing in local government, research of social marketing planning for social programs by local authorities. The role of social advertising in society and public relations.
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The authors make general description of the state, local government, social sphere. Attention is paid to the issues of relations between local self-government and institutions of the state, society, institutions of human and citizen’ rights and freedoms.
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