Marketing research on example of Sony in USA
Sony as the corporation, which carried on the following key areas: professional electronics, production of information and telecommunications, film production, music programs and computer games. Marketing environment and SWOT analysis of the Sony.
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Выявление возможностей и угроз внешней среды торговых марок Philips и SONY. Сравнительный анализ сильных и слабых сторон организаций. Матрица swot-анализа. Предложения по совершенствованию работы компании, увеличению спроса и доверия потребителей.
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