Pepsi white
Consulting services in the field of marketing researches. History of PepsiCo, international activity of company. A launch of a brand to the Russian market. Main principles of work of the company, the key of success. The domestic market of soft drinks.
Подобные документы
Definition of "Music industry" participative web and user generated content. Trends in the music industry, the need for digital marketing. The musical preferences of Russian consumers. Changes in demand for music services caused by the COVID-19 pandemic.
дипломная работа, добавлен 18.07.2020In Bulgarian companies the direct marketing and its application is guided by the principles of maintaining the information actual for customers, analyzing the customer’s response, different proposals for different clients based on their for the company.
статья, добавлен 15.02.2022The results of a continuous study of Russian domestic carriers. Analysis of barriers to entry into the passenger air transportation market and their impact on competition in this area. The structure of the Russian passenger air transportation market.
статья, добавлен 29.02.2020The essence of the notion of "guerilla marketing", analyzes of its usage in the of management in Ltd. "Misto-D". Guerrilla marketing аs popular marketing tools that provides effective promotion of goods and services on the market with the lowest costs.
статья, добавлен 14.09.2016Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.
дипломная работа, добавлен 13.07.2020Research of tendencies of development of the market of logistic services in the conditions of the global environment. Study of the concept of logistics as a new paradigm of the world market. Identification of trends in the market of logistics services.
статья, добавлен 11.12.2020Analysis of the peculiarities of promoting the country's competitiveness in the international market of educational services on the example of Ukraine. Transition from the model of catch-up modernisation to the model of developing comparative advantages.
статья, добавлен 18.12.2023The prerequisites for the introduction of sustainable development and green growth principles into all sectors of the economy are analyzed. The use of ginoshing leads to decline in trust in the green brand. Marketing strategies for green brand promotion.
статья, добавлен 15.03.2020History of development and general characteristics of Walmart activities. Financial results of the Walmart company. Porter 5 forces analysis, PEST-analysis of Walmart. Competitive advantages of this trading network. Protection against competitive threats.
статья, добавлен 24.02.2019Modern marketing concept. Using market research as an action tool. Consumer behavior in marketing. The concept of product. Product’s time of life. Marketing price, package, brand. Objectives and strategies of advertising. Getting outstanding advertising.
учебное пособие, добавлен 24.12.2013Defining the mission and tasks. Analysis of structure, of the marketing company, of the environment, of factors directly influence, of suppliers and competitors. Laws and government agencies that have an impact on the activities of "RVK Seventh Heaven".
реферат, добавлен 08.02.2012McDonald's as the world's largest chain of hamburger fast food restaurants. Television, customer mailing, point of scale display, direct mail - the main methods of promotion, which using this global company. Analysis of the market strategy in Russia.
контрольная работа, добавлен 22.05.2018The role of rice, coffee and soybeans in international trade. The specifics of foreign trade in these goods in international markets. Comparison of the international trade turnover of the studied agricultural products with the domestic consumption market.
статья, добавлен 05.05.2022Conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The main approaches to the interpretation of the concept of "marketing". The main elements of the marketing strategy.
статья, добавлен 19.03.2024Specialization of "Nestle" in the production of pet food, pharmaceuticals and cosmetics. History of company and output on the world market. Start of production of Nescafe. Produsing by "Nestle" in Ukraine produces a wide range of food products.
презентация, добавлен 13.10.2015The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.
статья, добавлен 16.11.2022A brief overview of the Russian stock market. Capitalization of the ten largest Russian public companies in 2015-2016. The trading volume-to-capitalization ratio in the Russian stock market compared to the ratio in developed countries’ markets.
статья, добавлен 14.09.2020Market segmentation of hotel services has been investigated as the base of determination of the goals which will be the objects of further marketing investigations. The assessment of segmentation criterion: segment capacity, segment essentiality.
статья, добавлен 12.10.2018The process of exploring joint management as an innovative business model. Market and user segmentation in the economy. Socio-demographic description of the people who used carsharing and exchange things. The specifics of the Russian brands exchange.
дипломная работа, добавлен 26.08.2017Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.
доклад, добавлен 29.05.2016The characteristics of market research services. The features of the demand for spa services. The functional components of the resort enterprises and features of organization of spa business. Government regulation of resorts, tourism and distributors.
статья, добавлен 25.11.2016Problems of imitation of brands in the specific conditions of the postmodern economy, when material objects are actually replaced by their simulacra. Ramification of the terms "brand leader", "brand imitator" in the English-speaking Internet environment.
статья, добавлен 27.06.2021The impact of brand image on consumer choice of branded products in Nigeria automobile market. A sample of respondents was selected using convenience method in Surulere Local Government on the Mainland of Lagos State. Results of the regression analysis.
статья, добавлен 26.09.2020Sport as an essential part for humanity in everyday life for many centuries. Individual performance - the main factors that influence on the duration of a career in football. Analysis of the transfer market value of clubs in Russian Premier League.
дипломная работа, добавлен 05.08.2018Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).
статья, добавлен 25.07.2020