Procedural aspects of generation and implementation of strategies for managing sales activities of processing enterprises
The developing conceptual foundations and procedures for generating and implementing strategies for managing the sales activities of processing enterprises. The study substantiates a model for the formation of the strategy of a processing enterprise.
Подобные документы
- 26. Calculation of synthesized effect from integrated marketing communications of industrial enterprise
Analysis of the problems of formation of the communication policy of enterprises. Finding ways to ensure business efficiency and improve competitiveness. Build a hierarchical model for the evaluation of synthesized effects of marketing communications.
статья, добавлен 28.09.2016 Conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The main approaches to the interpretation of the concept of "marketing". The main elements of the marketing strategy.
статья, добавлен 19.03.2024Basic Types of international marketing strategies. Marketing strategies used by online TV services. Peculiarities of Netflix and Amazon Prime Video marketing strategies in India and services comparison. Netflix and Amazon Prime performances in India.
курсовая работа, добавлен 03.09.2018The use of information systems and digital technologies in the organization of logistics processes. Management of relations with consumers of enterprises of various types of economic activity in the conditions of rapid development of the digital economy.
статья, добавлен 16.01.2024Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.
презентация, добавлен 26.11.2015Investigation of marketing strategy and effectiveness. Key parts of the general corporate strategy, types and actions, tactics of strategies, strategic models and real-life marketing. Factors driving the level of marketing effectiveness and its dimension.
реферат, добавлен 06.02.2011Prerequisites for the development of logistics systems at agricultural enterprises. Overview of the "agrologistics system" category. Basics of the economic mechanism of their functioning. Peculiarities of modeling management decisions in logistics.
статья, добавлен 15.04.2024The study of technology art therapy, which are used by doctors in treating patients. Promotion strategy and play their role in promoting these activities. The role of promotion tools to increase the number of supporters of the analyzed organizations.
статья, добавлен 27.06.2016Marketing is a general term used to describe all the various activities involved in transferring goods and services from producers to consumers. Macro- and micro-marketing. The target marketing concept. Competitive Strategies. Internet marketing.
реферат, добавлен 06.12.2011The theoretical issues of SWOT-analysis implementation. Its practical use for comparative ecologic and economic evaluation on the example of a large metal manufacturer, JSC "Kazzink" (Ust Kamenogorsk, the Republic of Kazakhstan) to prevent it from crisis.
статья, добавлен 28.09.2016The purpose of marketing communication strategy. Components and the content in the strategic planning hierarchy. Determination of the main stages in the development of marketing strategy. Development of a universal algorithm of formation of the MCS.
статья, добавлен 14.08.2016Analysis of the laws regulating synthesized marketing communications, principles and functions of marketing communications synthesized effect, suggestes the mechanism formation of marketing communications synthesized effect of industrial enterprise.
статья, добавлен 26.08.2016A survey of theories of multinational enterprises from the early works of Gaimer to modern approaches to the study of these institutions. Assessment of the concept of fragmentation of international production, assessment of the effects of fragmentation.
статья, добавлен 20.10.2020The strategy which will enable the company to get new customers as a result of smart and efficient online marketing. Implementing Search Engine Optimization to attract new prospects. Using social media channel as a main way to contact with end-users.
дипломная работа, добавлен 01.08.2017Analysis of the peculiarities of promoting the country's competitiveness in the international market of educational services on the example of Ukraine. Transition from the model of catch-up modernisation to the model of developing comparative advantages.
статья, добавлен 18.12.2023Clarifications of the concept and composition of regional marketing, given the requirements for managing the economy of the region, are given, and the role of marketing thinking in shaping the image of the region is shown. Classification of tourism.
статья, добавлен 04.02.2021Generational theory and its criticism. Generation Z and its behavior as consumers of products and services. The concept of marketing in cultural institutions. Research design. Museums as contexts for transformative experiences and identity development.
дипломная работа, добавлен 04.12.2019Study of peculiarities of implementation of the marketing complex (product, price, place, promotion, people, process) in the activities of Football Club "Desna". Substantiation of the ways to improve its use. Annual compilation of a media plan of club.
статья, добавлен 01.02.2022Big data as the most important things of any organization. For small and medium enterprise, it is tough to maintain IT team sections. How these small and medium enterprises can be benefited by using these big data tools we figure out these solutions.
дипломная работа, добавлен 01.12.2019Basic Types of Pricing Policing Policies. Promotional pricing strategy. International pricing strategy. Pricing strategy of Coca Cola. Prices of different bottles. The market penetration pricing policy. Coca Cola Company makes two types of selling.
презентация, добавлен 08.04.2014Control of deliveries and shipments as the basic function of the warehouse logistics. The problem of customer interaction in the company of wholesale trade. Customer engagement - a basis of strategy of survival and growth for the company in the market.
контрольная работа, добавлен 20.03.2016The basic approaches of distribution channels formation of enterprise. Stages of sale channel strategy development. The processes of development, maintaining and usage of customers databases are considered in order to establish contacts with them.
статья, добавлен 25.02.2016Marketing for the enterprises of the hotel industry, features of the use concepts. The practical marketing in the hotel industry. The problems that arise during the implementation of the marketing complex, ways of their solution. Efficiency of marketing.
статья, добавлен 07.10.2018Study of the relationship of global marketing and advertising with the cultural characteristics of countries in the economy. Analysis of the approaches of transnational corporations to the formation of strategies. Basic elements of global marketing.
статья, добавлен 01.02.2022Features of design thinking. Functions of graphic design in advertising. Its methodological aspects from a marketing standpoint. Rules for achieving the quality of graphic design. Approaches for the formation of the project activities in this field.
статья, добавлен 15.08.2022